ShinyStat
Italian web analytics and marketing automation software provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ShinyStat S.p.A.
- Entity type
- COMPANY
- Founded
- 1995
- Headquarters
- Corso di Porta Nuova, 48 - 20121 Milano (MI), Italy
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- shinystat.com
What ShinyStat does
The company creates value by providing businesses with measurement, segmentation, and on-site engagement software that helps them understand digital audiences and improve conversion performance. It uses a modular product architecture: free analytics to drive adoption, paid business tiers for advanced reporting, specialised analytics modules for app, mobile and video use cases, and higher-value marketing automation and data products for more sophisticated customers. Additional value is created through custom DMP and clustering work for enterprise clients.
Category differentiation
ShinyStat is a business software and data platform brand, not a consumer app or a media publisher. It is closer to a regional analytics and martech vendor than to global general-purpose analytics platforms or ad networks.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ShinyStat is an Italian analytics and marketing technology brand operated by Sevendata S.p.A. Its product set spans website analytics, app analytics, video analytics, on-site marketing automation, website personalisation, and data management capabilities. The company primarily sells SaaS tools to businesses that want to measure traffic, track conversions, analyse campaigns, personalise website experiences, and segment audiences. Its revenue model combines freemium entry products with paid subscription tiers, enterprise-style quote-based plans, and bespoke data or customisation engagements. The customer base is business-oriented rather than consumer-oriented, including small website owners, e-commerce operators, digital marketers, agencies, publishers, app developers, and data-driven marketing teams, with particularly strong evidence of an Italian market focus.
Business model & monetisation
Monetisation is primarily subscription software revenue. The suite uses a freemium motion through ShinyStat Free, then upsells customers into paid analytics tiers such as Business and specialist modules for mobile, app and video analytics. Marketing automation and personalisation tools add further recurring SaaS revenue, while data-oriented offerings such as ShinySense and customised clustering likely generate enterprise subscription, licensing, and bespoke implementation income. Free trials and quote-based enterprise packaging support sales conversion.
- Paid analytics subscriptions
- SaaS tiered subscriptions for business and specialist analytics modules
- Freemium conversion from ShinyStat Free
- Free product used to generate paid upgrades
- Marketing automation and personalisation software
- Recurring SaaS subscriptions
- DMP and audience data solutions
- Enterprise subscription or data licensing
- Custom clustering and bespoke configuration
- Service fee or project-based enterprise work
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
SevenData S.p.a.
IAB vendor record: 491
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about ShinyStat
What is ShinyStat?
ShinyStat is an Italian digital analytics and marketing technology brand offering web, app, mobile and video analytics, plus on-site personalisation and data tools.
Who uses ShinyStat?
It is used by website owners, e-commerce teams, digital marketers, agencies, publishers, app developers and data-driven marketing teams.
How does ShinyStat make money?
It makes money through paid SaaS subscriptions, freemium-to-paid upgrades, enterprise modules, and bespoke data or customisation engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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