ShinyStat
ShinyStat is a italian web analytics and marketing automation software provider.
Analyst Perspective
ShinyStat is an Italian analytics and marketing technology brand operated by Sevendata S.p.A. Its product set spans website analytics, app analytics, video analytics, on-site marketing automation, website personalisation, and data management capabilities. The company primarily sells SaaS tools to businesses that want to measure traffic, track conversions, analyse campaigns, personalise website experiences, and segment audiences. Its revenue model appears to combine freemium entry products with paid subscription tiers, enterprise-style quote-based plans, and bespoke data or customisation engagements. The customer base is business-oriented rather than consumer-oriented, including small website owners, e-commerce operators, digital marketers, agencies, publishers, app developers, and data-driven marketing teams, with particularly strong evidence of an Italian market focus.
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Key insights about ShinyStat
Category Differentiation
ShinyStat is a business software and data platform brand, not a consumer app or a media publisher. It is closer to a regional analytics and martech vendor than to global general-purpose analytics platforms or ad networks.
ShinyStat: About
The company creates value by providing businesses with measurement, segmentation, and on-site engagement software that helps them understand digital audiences and improve conversion performance. It uses a modular product architecture: free analytics to drive adoption, paid business tiers for advanced reporting, specialised analytics modules for app, mobile and video use cases, and higher-value marketing automation and data products for more sophisticated customers. Additional value is created through custom DMP and clustering work for enterprise clients.
How ShinyStat Works & Monetises
Business model analysis and core revenue streams
Monetisation is primarily subscription software revenue. The suite uses a freemium motion through ShinyStat Free, then upsells customers into paid analytics tiers such as Business and specialist modules for mobile, app and video analytics. Marketing automation and personalisation tools add further recurring SaaS revenue, while data-oriented offerings such as ShinySense and customised clustering likely generate enterprise subscription, licensing, and bespoke implementation income. Free trials and quote-based enterprise packaging appear to support sales conversion.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (ShinyStat)
Change of Address for Sevendata S.p.A.
The address for Sevendata S.p.A. has changed from Corso di Porta Nuova n. 48 to Via Messina n. 38.
Read original sourceShinyStat SpA formed from the sale of business unit from Triboo Group to SevenData SpA
ShinyStat SpA was born with the sale of the business unit from Triboo Group to SevenData SpA. This new legal entity now manages all business continuity activities previously handled by Shiny Srl team, the leading company in the Italian market in software development for Web Analytics and On-site Marketing Automation.
Read original sourceShinyStat launches its new website: a new graphic for new advanced On-Site Marketing Automation solutions designed to increase sales and lead generation in order to improve online performance.
ShinyStat puts in motion your data: new website for new solutions.
Read original sourceShinyStat: Frequently Asked Questions
What is ShinyStat?
ShinyStat is an Italian digital analytics and marketing technology brand offering web, app, mobile and video analytics, plus on-site personalisation and data tools.
Who uses ShinyStat?
It is used by website owners, e-commerce teams, digital marketers, agencies, publishers, app developers and data-driven marketing teams.
How does ShinyStat make money?
It makes money through paid SaaS subscriptions, freemium-to-paid upgrades, enterprise modules, and bespoke data or customisation engagements.
Company Facts
- Founded
- 1995
- Headquarters
- Corso di Porta Nuova, 48 - 20121 Milano (MI), Italy
- Core Segment
- MarTech Vendor
- Company Size
- 10–49
- Official Link
- shinystat.com