COMPANY

SFBX

SFBX is a privacy compliance software with consent management and auditable consent proof.

Analyst Perspective

SFBX is a French private software company focused on privacy compliance and consent infrastructure. Its core product, AppConsent CMP, is a consent management platform for websites, mobile apps and connected TV environments that helps customers collect, manage and evidence user consent under privacy regimes such as GDPR. The company also offers a proprietary blockchain-based proof layer, Chainsaw, to create auditable and tamper-resistant consent records. The company appears to generate revenue primarily from B2B SaaS subscriptions for its CMP, with additional monetisation through enterprise-grade features and a free-to-use exchange model called AppConsent Xchange. That exchange offers publishers a no-licence CMP in return for aggregated organic traffic data and participation in privacy-aware advertising initiatives. Its direct customers are publishers, app developers, media companies, enterprises and compliance teams rather than end consumers.

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Category Differentiation

SFBX is a privacy compliance software company, not a general blockchain infrastructure vendor or a broad ad network. Its core business is consent management and auditable consent proof for business customers.

SFBX: About

SFBX sells compliance software to business customers that need to collect and govern consent across digital properties. Its model combines subscription software for CMP usage with a differentiated compliance infrastructure layer that stores consent evidence in an auditable ledger. It also runs an alternative exchange-based model where publishers can use a free CMP in return for data sharing and optional advertising participation, creating a hybrid of SaaS and data-enabled monetisation.

How SFBX Works & Monetises

Business model analysis and core revenue streams

The primary monetisation model is SaaS subscription pricing for AppConsent CMP, with tiered plans tied to features, scale and support. Secondary monetisation comes from enterprise services and premium capabilities such as connected TV support, custom development and auditable proof-of-consent infrastructure. A further revenue path exists through AppConsent Xchange, where SFBX exchanges free CMP access for aggregated traffic data and advertising participation rather than a standard software licence fee.

Revenue Channels

AppConsent CMP subscriptionsSaaS / Software Subscription
Enterprise features and custom deploymentsService Fee / Retainer
AppConsent Xchange data and advertising participationPercentage Take-Rate (Media/FinTech/Marketplace)
Compliance infrastructure differentiationSaaS / Software Subscription

Recent Signals (SFBX)

SFBXDec 21, 2021

Italy strengthens its policy on cookies and other tracking devices!

The CNIL reinforces its guidelines on the use of cookies... But SFBX had already thought of everything (or almost)!

Read original source

SFBX: Frequently Asked Questions

What is SFBX?

SFBX is a French software company that provides a consent management platform and auditable proof-of-consent infrastructure for digital publishers, apps and enterprises.

Who uses SFBX?

Its users are publishers, app developers, media companies, enterprises, data controllers and compliance teams that need to collect and manage user consent.

How does SFBX make money?

It mainly earns subscription revenue from its CMP, with additional income from enterprise features and a free CMP exchange model tied to data sharing and advertising participation.

Company Facts

Founded
2017
Headquarters
15 Place Canteloup, 33800 Bordeaux, France
Core Segment
AdTech Vendor
Company Size
10–49
Official Link
sfbx.io