SenSource

SenSource operates a hybrid hardware-plus-software model. It supplies people-counting sensors to organisations with physical premises, then layers recurring subscription software on top through its Vea analytics platform. The company also captures implementation revenue through technician-led installation, field surveys, system configuration, and validation services. Value is created by helping site operators measure traffic, monitor occupancy, forecast demand, and improve staffing and space utilisation.

SenSource is a US-based private company that provides people-counting systems and foot traffic analytics for physical locations. Its core offer combines sensor-based counting hardware with Vea, a cloud software platform that converts entry and exit data into occupancy, historical reporting, forecasting, dashboards, and API-based integrations for business intelligence and operational planning.

The company sells primarily to organisations that manage physical sites, including retailers, museums, universities, libraries, entertainment venues, and public facilities. It generates revenue through a hybrid model of hardware sales, recurring SaaS subscriptions for analytics software, and paid professional services such as site surveys, installation, configuration, and technical setup.