Sennheiser

Register Now for Free Digital Masterclasses on November 18!

OMR Education published the program for its free Digital Masterclasses 2025 for Tuesday, 18 November. The multi-day online event runs 17–20 November and offers registrants (with a free ticket) the option to sign up for up to eight masterclasses until 5 November. The 18 November schedule covers a broad range of marketing and commerce topics including agentic AI and the “Context Economy” (Contentstack), unified commerce and payments (Mollie), hyper-personalized customer journeys (Epoq), profit-focused Google Ads tactics (anocus), AI‑SEO via nano- and micro-influencers (Refluenced), contextual/neuro-contextual advertising (Seedtag), Amazon advertising and vendor strategy cases (Front Row, Sennheiser, Catapult), social-media trend forecasting (Mawave) and Generative Engine Optimization (GEO). Sessions include live Q&A and the timetable indicates sessions in German and English.

Top 25 German Brands on TikTok (Q2 2022)

Somention published a quarterly hotlist ranking the 25 best-performing brands on TikTok with German accounts for Q2 2022, based on interactions and engagement rate (engagement weight highest). Adidas claimed the top spot, climbing seven positions thanks to trend-driven TikTok sounds and co-brand collaborations. The Europa-Park ranked second, leveraging sounds and immersive park videos. Wholey Organics placed third with colorful, appetizing clips. The analysis emphasizes that using trend sounds boosts brand recognition and engagement on TikTok, with potential uplifts cited up to 800% versus videos without sound. The article lists the German Top Ten for Q2 2022: Adidas, Europapark, Wholey Organics, Sennheiser, Burger King DE, Essie DE, BMW, Eurowings, Deutsche Bahn, and Katjes_official. The study filters accounts to those with more than 1,000 followers and active posting in 2022, excluding news outlets, channels, agencies, and sports clubs. Overall, it underscores the critical role of sounds in driving TikTok engagement.

TikTok and Shopify Partner to Grow German SMBs

The 2020 partnership between Shopify and TikTok expands to Germany, allowing retailers to create, manage, and measure TikTok campaigns directly within the Shopify dashboard. The integration includes a one-click TikTok Pixel installation, a unified workspace for campaigns, and native ad-creation tools. Enhanced pixel matching helps align TikTok ads with website conversions. TikTok Deutschland executives describe the setup as simplifying access to the platform’s growing European audience, while Shopify notes the collaboration can boost brand reach and online sales. TikTok reports over 100 million monthly active users in Europe, with 67% of users aged 25+, and 83% saying content inspired a purchase. German Shopify activity also rose, with new shop openings up 126% in 2020 vs 2019. Brands such as Fielmann, Volkswagen, Sennheiser, and Lindt already use Shopify in Germany. Leaders Thomas Wlazik (TikTok Germany) and Roman Zenner (Shopify Germany) emphasize faster, more precise customer acquisition and revenue growth through the partnership.