Nikon

Was will Adobe mit Magento?

Adobe announced in May 2018 that it would acquire Magento in a billion-dollar deal, expanding its presence in e-commerce. Magento is one of the world’s largest e-commerce platforms, serving small-to-medium businesses with an open-source solution and a premium enterprise version used by Coca-Cola, Nestlé, and Warner Music Group. The purchase positions Adobe to extend its Experience Cloud and push for more full-stack marketing integration, aligning with rival players like SAP Hybris, Salesforce, and Oracle, which are already active in e-commerce. Magento’s user base includes thousands of developers in its open-source community; large customers include Nikon, Helly Hansen, and Paul Smith. Industry voices caution that changes won’t happen overnight and that integration depth will vary, with some mid-market firms preferring Best-of-Breed approaches. The debate continues on how Adobe will balance new capabilities with existing tools.

Future of Search Ads: Amazon Expands Alexa Advertising

The article discusses Amazon's plan to open Alexa to more advertising formats and bring voice-search advertising closer to the level of Google’s search ads. It notes that Echo devices are a strong growth area for Amazon, with Dave Limp reporting millions of Alexa-enabled devices sold over the holidays and Echo devices leading Amazon’s sales. While traditional text search ads remain dominant, the rise of voice and visual search may push brands to seek sponsorships and promotions within Alexa and voice results. Experiments and discussions around targeting based on users’ search history are mentioned, alongside ongoing testing of video and other ad formats on Amazon’s platform and via smart speakers. CNBC sources indicate that Alexa advertising is being explored, though Amazon reportedly said no Alexa ads are planned yet. The piece highlights privacy concerns and consumer attitudes toward smart speakers as the industry weighs future opportunities for voice-driven advertising.

Marketing Cloud Check: SAP Hybris Marketing

OnlineMarketing.de’s Marketing Cloud series evaluates SAP’s Hybris Marketing Cloud. The interview outlines seven components, including dynamic customer profiling, automated segmentation and campaign automation, predictive analytics and contextual analysis, marketing planning and budgeting, recommendations and onsite targeting, real-time retargeting, and open interfaces with marketing solution providers, plus Marketing Performance Management. It emphasizes a customer-centric, integrated approach—“Simplified Front Office”—that connects with CRM, e-commerce, service, and sales. The article notes that over 70% of transactions relate to SAP systems and highlights ML-driven data from Finance, Sales, and Order Management. SAP Hybris Marketing is described as applicable across industries (retail, telecom, financial services, manufacturing) with 25 industries supported. Notable customers cited include Nikon, ASICS, O2, Samsung, and Krones. The piece mentions cloud revenues rising 28% YoY in Q3 2016 and points to upcoming deeper integrations with SAP XM and Cloud for Customer, plus an ITSMA 2016 Marketing Excellence Award for Account-based Marketing.