Canon vs Nikon

Three print-first creative concepts from UPS, Brand Cult, Boring Lab

The Drum and Canon launched the 'Feel This: Print Without Limits' competition, challenging creative teams to extend existing campaigns into physical, touchable print experiences. Three concepts were showcased: UPS Asia's oversized shipping boxes, placed in high-footfall APAC locations, turn the emotional weight of a shipment into a giant, interactive installation; Brand Cult's Cult Confessions transforms a 16th-century confessional booth into a scented photo experience for entrepreneurs; and The Boring Lab's Boring Zine converts B2B product training into a monthly physical puzzle game with glow-in-the-dark, heat-activated, and water-reactive elements. All three concepts treat print not as a separate channel but as the core creative idea, using QR codes and linked digital elements to connect physical engagement to measurable journeys.

• Canon and The Drum organized the 'Feel This: Print Without Limits' creative competition.
• UPS Asia's concept uses oversized packages at high-footfall locations to symbolize the emotional scale of shipments for small businesses.
• Brand Cult's 'Cult Confessions' turns a 16th-century confessional into a scented photo booth for entrepreneurs.

Nikon Disqualifies AI-Generated Competition Winner

Nikon revoked the winning status of a video in its Small World in Motion microscopy competition after discovering it contained AI-generated content, violating contest rules. The video, submitted by Ning Xu from the National University of Singapore, depicted cilia in airway tissue. Scientists flagged biological inaccuracies, and a doctoral student identified a SynthID watermark, prompting Nikon's review and disqualification. Nikon emphasized the decision was not a judgment on Xu's professional reputation. Xu defended his work, stating AI was used only in post-processing for coloring, not for generating the experimental footage. Nguyen Nam Nhat from Vietnam was named the new winner. Nikon will revise its rules and judging procedures. This incident highlights broader concerns about AI authenticity in scientific imaging.

• Nikon disqualified the winning video of its Small World in Motion competition for using generative AI.
• The disqualification followed discovery of a SynthID watermark in the video by a doctoral student.
• Nguyen Nam Nhat was named the new winner of the competition.

Nikon Announces Reorganization of Corporate Structure

Nikon announced a reorganization of its corporate structure and changes in officers' assignments, effective October 1, 2026.

Nikon Announces Reorganization of Corporate Structure and Change of Officers' Assignments

Nikon announced a reorganization of its corporate structure and changes in officers' assignments on October 1, 2026. Additionally, the company released a new product, the Z5IIC full-frame mirrorless camera, and added 3D vision tracking to its robot vision system.