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DMEXCO 2025: Bold Moves in AdTech's Future

DMEXCO 2025 in Cologne posted record figures: more than 40,000 visitors, over 700 exhibitors and about 2,000 brands. Under the motto Be Bold. Move Forward., the event prioritized substantive industry exchange over glamour, with 1,000 speakers on 17 stages and roughly 100 from the BVDW. AI dominated across key sessions (CMO Summit, Thought Leaders’ Summit, Commerce Summit, Creativity Summit), with Tim Ringel of Meet the People predicting AI will follow a path similar to the Internet’s mass commercialization. Growth drivers identified include Retail Media, DOOH, and video, plus data flows from The Trade Desk into the programmatic ecosystem. Rossmann participated; DOOH players like Vistar Media, Displayce, Walldecaux, and Ströer showcased on multiple stages. The show signaled a positive outlook and a plan for DMEXCO 2026 in Cologne on September 23–24.

GumGum Breaks a Billion with Contextual Advertisement - ExchangeWire.com

GumGum, a contextual-first global digital advertising platform, announced on October 6, 2022 that it surpassed USD 1 billion in ad spend. The company frames contextual advertising as a privacy-forward, cookies-free approach and notes the market is projected to reach USD 335.1 billion by 2026. CEO Phil Schraeder emphasized context as a universal targeting method for a cookieless age. GumGum highlights its independence and accreditation by the Media Rating Council for contextual analysis, brand safety, and suitability. Since 2008, GumGum has grown to about 500 employees across 19 markets and counts more than 70% of Fortune 100 companies, including SAP, Jeep, Canon, and Vodafone, as clients, with publishers such as Axel Springer, Meredith, and Hearst as partners. The Mindset Matrix platform is presented as a core offering, with plans to expand into gaming and connected TV in 2023.

SoftBank-Owned Treasure Data On The Nascent But Growing Opportunity Of IoT

Treasure Data, a SoftBank-owned company, operates as an independent customer data platform (CDP) and is betting that the Internet of Things (IoT) will be the next growth frontier for CDPs. CEO Pankaj Tibrewal explains that CDPs exist to leverage activity-level data, with more data expected from physical devices. Treasure Data was acquired by ARM for $600 million two years ago; ARM itself was purchased by SoftBank in 2016 for $32 billion. Nvidia has agreed to acquire ARM for $40 billion in a deal that does not include Treasure Data, which will remain an independent SoftBank-owned entity. Treasure Data has more than 400 customers—including Subaru, AB InBev, Kirin, Black & Decker, Canon, LG, Wish, Mattel, Muji, Yamaha and Dentsu—and about 425 employees (nearly 200 in engineering and product). Onboarding typically takes weeks to a few months, and the platform emphasizes IoT data, data management and enterprise-grade security. Competitors cited include Adobe and Salesforce.