Epson

Qualified Sees 145% Customer Growth with AI-Driven Marketing

Qualified announced accelerated customer growth as enterprises adopt its Agentic Marketing Platform and Piper, its AI SDR agent. The company said it saw a 145% increase in new customers in the last year on the platform. New customers named include Dun & Bradstreet, Epson, and Sprout Social, and existing customers such as Blackbaud and LogicMonitor expanded usage. Qualified described product enhancements under the PiperX umbrella — including multi-stage autonomy, multi-agent infrastructure and multi-modal (text/voice/video) interactions — that enable autonomous full-funnel engagement. Blackbaud reported increases in meetings booked (68%) and conversations (118%) after adopting Piper. Qualified’s CMO Maura Rivera characterized Piper as central to enterprises rebuilding go-to-market motions around agentic marketing.

Advertisers Navigate YouTube Brand Suitability in 2024

Following high-profile brand-safety concerns, YouTube opened inventory to third-party measurement providers and enhanced its own brand-safety tools, shifting the focus toward brand suitability and contextual targeting. Pixability’s Matt Nash explains that third-party data and specialized YouTube-focused tech can lift performance beyond what brands could achieve on their own, with Google’s YouTube Measurement Program certifying leaders in brand suitability. The discussion notes potential risks in 2024, including wasted spend from conservative vs. aggressive targeting and shifts in ad formats, such as Video Action Campaigns rolling into Demand Gen, where GVP inventory may be unavoidable. Adalytics has raised concerns about TrueView ads running on Google Video Partner content outside YouTube. Pixability also highlights a tool to identify mislabeled made-for-kids content. Advertisers rely on outcomes platforms measuring ROAS, attention, conversions, and lift (brand/search), with examples from Epson, Subway, KIND, and Chicken of the Sea.

Pixability and Cedara Launch Eco-Friendly YouTube Ad Solutions

Pixability and Cedara announced a partnership to provide brands and agencies with carbon measurement, optimization, compensation, and reporting for YouTube ad campaigns. The alliance targets reducing emissions from YouTube and CTV campaigns as advertisers in the EU face upcoming 2030 requirements to measure carbon footprints across media, which now accounts for about 3% of global emissions. Cedara's reporting indicates Pixability’s emission intensity is 56% below the programmatic average. A case study notes Epson, Total Media, and Pixability ran a YouTube EcoTank campaign across 17 markets from September 2023 to January 2024, delivering 230 million impressions, increasing YouTube traffic to Epson’s site by 60%, and achieving ad-recall lifts above 5% in several markets. The effort also highlighted bumper ads at 0.54 grams CO2 per impression and a 4x reduction in carbon impact when using short-duration, high-impact creatives. Key voices include Pixability CEO David George, Epson’s Lucy Brackett, Total Media’s Pedro Martins, and Cedara’s Eric Shih.