SellerApp
Amazon seller software for PPC, SEO and profitability management.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SELLMETRIC PTE. LTD.
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 9 Temasek Boulevard, #04-03, Singapore 038989
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- sellerapp.com
What SellerApp does
SellerApp operates a hybrid software-and-services model. Its core business is a subscription SaaS platform used by merchants and marketplace teams to manage Amazon advertising, keyword intelligence, listing quality and commercial performance. Around that platform, it sells managed PPC services where specialists run or optimise campaigns on behalf of clients using the company’s own tooling. This creates value by embedding SellerApp into both the operational workflow and decision-making layer of Amazon marketplace growth.
Category differentiation
SellerApp is not a consumer shopping app or a general e-commerce marketplace. It is a B2B Amazon seller operations platform with related managed advertising services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SellerApp is a Singapore-headquartered Amazon seller software business operating under the legal entity SELLMETRIC PTE. LTD. It provides a B2B platform for Amazon sellers, e-commerce brands, agencies and enterprise marketplace operators to manage keyword research, listing optimisation, PPC automation, competitor tracking and profitability analytics. The company also offers a managed Amazon PPC service that combines internal strategists with proprietary bid and optimisation tooling. The business makes money primarily through recurring software subscriptions and secondarily through service fees for managed campaign support. Its core value proposition is consolidating Amazon marketplace growth workflows into one operating layer, with an emphasis on improving ad efficiency, search visibility and profit outcomes rather than only top-line sales metrics.
Business model & monetisation
SellerApp monetises mainly through recurring SaaS subscriptions, likely tiered by feature access, usage and scale of seller operations. It also generates revenue from managed PPC services sold as service fees, likely linked to account scope, campaign complexity or ad spend under management. Free tools and audits appear to function as lead generation and conversion entry points into paid plans and enterprise engagements.
- Seller software subscriptions
- Tiered SaaS plans
- Managed Amazon PPC services
- Service fee / retainer
- Enterprise marketplace support
- Custom contracts
- Free tools leading to paid upsell
- PLG lead generation
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Backend Developer (Go/Golang)(Mid-Level) | Engineering | Remote / Unspecified | |
| UI Designer(Mid-Level) | Design | Remote / Unspecified |
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Questions about SellerApp
What is SellerApp?
SellerApp is a B2B software platform for Amazon sellers that combines PPC management, keyword research, listing optimisation, competitor tracking and profitability analytics.
Who uses SellerApp?
It is used by Amazon sellers, e-commerce brands, agencies and enterprise marketplace teams that want to improve advertising performance and marketplace operations.
How does SellerApp make money?
SellerApp makes money through recurring SaaS subscriptions and fees for managed Amazon PPC services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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