SellerApp

SellerApp operates a hybrid software-and-services model. Its core business is a subscription SaaS platform used by merchants and marketplace teams to manage Amazon advertising, keyword intelligence, listing quality and commercial performance. Around that platform, it sells managed PPC services where specialists run or optimise campaigns on behalf of clients using the company’s own tooling. This creates value by embedding SellerApp into both the operational workflow and decision-making layer of Amazon marketplace growth.

SellerApp is a Singapore-headquartered Amazon seller software business operating under the legal entity SELLMETRIC PTE. LTD. It provides a B2B platform for Amazon sellers, e-commerce brands, agencies and enterprise marketplace operators to manage keyword research, listing optimisation, PPC automation, competitor tracking and profitability analytics. The company also offers a managed Amazon PPC service that combines internal strategists with proprietary bid and optimisation tooling.

The business makes money primarily through recurring software subscriptions and secondarily through service fees for managed campaign support. Its core value proposition is consolidating Amazon marketplace growth workflows into one operating layer, with an emphasis on improving ad efficiency, search visibility and profit outcomes rather than only top-line sales metrics.