SellerApp
SellerApp is a amazon seller software for PPC, SEO and profitability management.
Analyst Perspective
SellerApp is a Singapore-headquartered Amazon seller software business operating under the legal entity SELLMETRIC PTE. LTD. It provides a B2B platform for Amazon sellers, e-commerce brands, agencies and enterprise marketplace operators to manage keyword research, listing optimisation, PPC automation, competitor tracking and profitability analytics. The company also offers a managed Amazon PPC service that combines internal strategists with proprietary bid and optimisation tooling. The business makes money primarily through recurring software subscriptions and secondarily through service fees for managed campaign support. Its core value proposition is consolidating Amazon marketplace growth workflows into one operating layer, with an emphasis on improving ad efficiency, search visibility and profit outcomes rather than only top-line sales metrics.
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Key insights about SellerApp
Category Differentiation
SellerApp is not a consumer shopping app or a general e-commerce marketplace. It is a B2B Amazon seller operations platform with related managed advertising services.
SellerApp: About
SellerApp operates a hybrid software-and-services model. Its core business is a subscription SaaS platform used by merchants and marketplace teams to manage Amazon advertising, keyword intelligence, listing quality and commercial performance. Around that platform, it sells managed PPC services where specialists run or optimise campaigns on behalf of clients using the company’s own tooling. This creates value by embedding SellerApp into both the operational workflow and decision-making layer of Amazon marketplace growth.
How SellerApp Works & Monetises
Business model analysis and core revenue streams
SellerApp monetises mainly through recurring SaaS subscriptions, likely tiered by feature access, usage and scale of seller operations. It also generates revenue from managed PPC services sold as service fees, likely linked to account scope, campaign complexity or ad spend under management. Free tools and audits appear to function as lead generation and conversion entry points into paid plans and enterprise engagements.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (SellerApp)
Amazon Prime Day 2026 Dates Are June 23 to 26: What Sellers Need to Know
This article discusses the upcoming Amazon Prime Day 2026, providing essential information for sellers to prepare for the event.
Read original sourceShare of Voice Amazon Strategy to Gain More Clicks & SERP Space
In this guide, we’re going beyond basic definitions. We’re explaining how advanced sellers measure, interpret, and grow their Amazon Share of Voice, not just for clicks, but to effectively capture more market share.
Read original sourceEcommerce Conversion Funnel Explained: Turning Clicks into Conversions
This article explains the ecommerce conversion funnel, detailing how to turn clicks into conversions and optimize the customer journey.
Read original sourceSellerApp: Frequently Asked Questions
What is SellerApp?
SellerApp is a B2B software platform for Amazon sellers that combines PPC management, keyword research, listing optimisation, competitor tracking and profitability analytics.
Who uses SellerApp?
It is used by Amazon sellers, e-commerce brands, agencies and enterprise marketplace teams that want to improve advertising performance and marketplace operations.
How does SellerApp make money?
SellerApp makes money through recurring SaaS subscriptions and fees for managed Amazon PPC services.
Company Facts
- Founded
- 2016
- Headquarters
- 9 Temasek Boulevard, #04-03, Singapore 038989
- Core Segment
- MarTech Vendor
- Company Size
- 50–200
- Official Link
- sellerapp.com