Scattered
Polish adtech vendor offering programmatic buying and marketing software.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SCATTERED SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ
- Entity type
- COMPANY
- Founded
- 2022
- Headquarters
- ul. ŻURAWIA 71, 15-540 BIAŁYSTOK, Poland
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- scattered.pl
What Scattered does
Scattered creates value by providing businesses with a proprietary digital advertising and marketing stack that combines programmatic media buying, audience targeting, product-level campaign control and customer data unification. The platform helps advertisers and agencies plan, activate and optimise campaigns across digital channels from a consolidated workflow. Commercially, the business follows a software-led model, with potential platform fees tied either to subscription access, usage, campaign scale or media spend processed through the stack.
Category differentiation
This company is not a consumer app or media publisher; it appears to be a B2B adtech and martech software vendor. It should also not be confused with a foundational AI model provider, as its AI references are tied to marketing optimisation rather than model infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Scattered is a Poland-based private software company operating in adtech and martech. Based on the supplied product information, it offers a proprietary programmatic advertising stack for real-time bidding and audience targeting, alongside adjacent modules for product-level marketing, unified customer data and AI-assisted campaign optimisation. Its direct customers are businesses rather than consumers, specifically advertisers, marketing teams, e-commerce companies and digital agencies. The company generates revenue primarily from software access and platform usage. Its value proposition is a unified environment for media buying, targeting, product-feed-driven marketing and customer data activation, which can reduce tool fragmentation for performance-oriented marketing teams. Available evidence does not suggest a consumer-facing business model; instead, Scattered looks like a B2B adtech vendor monetising advertiser and agency demand.
Business model & monetisation
The supplied products information indicates a mixed software monetisation model. The core programmatic stack likely earns revenue through SaaS-style access fees and/or a percentage take-rate or platform fee on media spend processed via real-time bidding. Supporting modules such as Unified User View and GenAI Wave are likely monetised as subscription or add-on products, while Product-Level Marketing may be priced according to SKU volume, feed complexity, campaign scale or feature tier.
- Programmatic advertising stack
- Platform fee and/or media-spend take-rate
- Unified user view module
- SaaS / software subscription
- Product-level marketing module
- Subscription or usage-based pricing tied to feeds, SKUs or campaign scale
- AI optimisation capabilities
- Add-on software subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Scattered sp. z o.o.
IAB vendor record: 1179
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2, 7
- Declared special purpose IDs
- 1
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Scattered
What is Scattered?
Scattered is a Polish B2B adtech and martech company offering programmatic buying, customer data unification and marketing optimisation software.
Who uses Scattered?
Its users appear to be advertisers, marketing teams, e-commerce businesses, performance marketers, data teams and digital agencies.
How does Scattered make money?
It likely earns revenue through software subscriptions, module add-ons and platform or usage fees linked to campaign activity and media spend.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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