Roqad

Leadership and Team Updates at Roqad

The current version of the webpage introduces several key members of the leadership team, including Carsten Frien as Co-Founder & CEO, Alasdair Cross as VP of Sales, Maciej Mazur as VP Engineering, Robert Varga as Investor & Sales Director for Europe, Anil Kutty as Chief Product Officer, Vishal Tanwar as Head of Data Partners, and Alex Moufle as VP, Data Sales. Additionally, it mentions the acquisition of Zeotap Data and highlights the company's focus on identity solutions in the adtech space.

Roqad acquires Zeotap-Data for privacy targeting Europe

Roqad announced the acquisition of Zeotap-Data, Zeotap’s Berlin-based third-party audience business, for an undisclosed amount. The move aims to meet demand for privacy-safe, personalized targeting in European markets amid strict data protection laws and a shift away from cookies. The merged solution combines Roqad’s European identity graph and data onboarding with Zeotap-Data’s large-scale third-party audiences and its trading platform integrations, including an exclusive connection to Amazon DSP. Initially, services will roll out in the UK, Germany, Spain, Italy and France, with plans to expand to the US and APAC in Q3 2025. Zeotap-Data will continue to operate under the Roqad brand; current staff will be retained, and headcount in the UK and Germany is expected to grow by about 20%. Roqad highlights GDPR compliance and cookieless targeting as market catalysts, while leaders from both companies emphasize enhanced privacy-respecting identity resolution and broader reach through trusted partnerships.

Equativ Partners with Habu for Privacy-First Data Solutions

Equativ announced a strategic partnership with Habu to become the first supply-side platform to integrate with Habu’s data clean room (DCR), and to collaborate with Roqad to use its identity graph for cross-device attribution. The integration enables secure, privacy-preserving data collaboration across advertisers, publishers, and retailers by linking anonymised first-party datasets without moving data, leveraging PETs and data minimisation. Habu’s DCR will map anonymised audiences across datasets via an ID graph to form a unified customer view for targeting and measurement, while Roqad will power cross-publisher identity capabilities and activation of audience data on preferred DSPs, with improved match rates and addressability under a privacy-by-design framework. Executives highlighted interoperability and enhanced data-driven value, emphasizing privacy-first addressability and scalable identity solutions for clients.