Roqad

Roqad operates a B2B adtech infrastructure model. It builds proprietary identity and data assets, packages them as enterprise software and licensable datasets, and integrates them into advertiser, agency and platform workflows. Value is created by helping customers connect fragmented identifiers across devices and channels, onboard first-party data into advertising environments, and improve addressability, targeting and measurement in privacy-constrained markets.

Roqad is a German adtech company that provides identity infrastructure and related data products for programmatic advertising. Its core products include a probabilistic identity graph, data onboarding tools that map hashed emails and offline records into digital advertising identifiers, household-level identity clustering, and CTV identity datasets. The company sells to advertisers, agencies, publishers, DSPs, CDPs and other adtech platforms that need privacy-conscious audience resolution and activation across web, mobile and connected TV.

The business appears to generate revenue through a hybrid of enterprise software access and data licensing. Customers pay for use of the identity graph and onboarding infrastructure, with commercial terms tied to data volume, match rates, geographic scope, integrations and campaign activation. Roqad’s positioning is centred on GDPR-compliant addressability in a cookieless market, and its product set suggests it functions as a foundational infrastructure layer rather than a consumer-facing platform.