Roqad
Privacy-first identity infrastructure for programmatic advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Roq.ad GmbH
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Karl-Liebknecht-Str. 32, 5th Floor, 10178 Berlin, Germany
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- roq.ad
What Roqad does
Roqad operates a B2B adtech infrastructure model. It builds proprietary identity and data assets, packages them as enterprise software and licensable datasets, and integrates them into advertiser, agency and platform workflows. Value is created by helping customers connect fragmented identifiers across devices and channels, onboard first-party data into advertising environments, and improve addressability, targeting and measurement in privacy-constrained markets.
Category differentiation
Roqad is not a DSP, SSP or consumer app. It is an adtech infrastructure vendor focused on identity resolution, onboarding and audience data for business customers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Roqad is a German adtech company that provides identity infrastructure and related data products for programmatic advertising. Its core products include a probabilistic identity graph, data onboarding tools that map hashed emails and offline records into digital advertising identifiers, household-level identity clustering, and CTV identity datasets. The company sells to advertisers, agencies, publishers, DSPs, CDPs and other adtech platforms that need privacy-conscious audience resolution and activation across web, mobile and connected TV. The business generates revenue through a hybrid of enterprise software access and data licensing. Customers pay for use of the identity graph and onboarding infrastructure, with commercial terms tied to data volume, match rates, geographic scope, integrations and campaign activation. Roqad’s positioning is centred on GDPR-compliant addressability in a cookieless market, and its product set suggests it functions as a foundational infrastructure layer rather than a consumer-facing platform.
Business model & monetisation
Roqad monetises through enterprise data licensing and SaaS-style access to identity infrastructure. Pricing is based on factors such as data volume, match rates, market coverage, integrations and activation usage. Additional revenue comes from audience enrichment and third-party data activation, including CPM- or usage-based fees when data is deployed inside DSPs or programmatic campaigns.
- Identity graph access
- Enterprise SaaS and data licensing
- Data onboarding and ID mapping
- Usage-based onboarding and integration fees
- Household and CTV identity datasets
- Data licensing
- Audience enrichment via third-party data activation
- CPM or data usage fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Roq.ad GmbH
IAB vendor record: 4
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 3
- Declared special feature IDs
- 1
Products & market categories
Subsidiaries & acquisitions
- Zeotap Data
Privacy-first CDP and identity-driven audience data provider.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Roqad
What is Roqad?
Roqad is a German adtech company that provides identity resolution, data onboarding and audience data products for programmatic advertising.
Who uses Roqad?
Its customers include advertisers, agencies, DSPs, CDPs, publishers, CTV publishers and other adtech platforms.
How does Roqad make money?
It makes money through enterprise software access, data licensing and usage-based fees tied to onboarding, identity matching and audience activation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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