Pulsate

The company operates a B2B enterprise SaaS model focused on financial institutions. It provides a hosted engagement and analytics platform that plugs into banks’ and credit unions’ mobile and online banking applications via SDKs and APIs. Value is created by enabling these institutions to segment users, trigger contextual engagements and convert observed intent into revenue-generating actions such as new deposits, loans and increased card usage.

Revenue is generated through recurring software licensing fees for the core engagement platform and related modules (such as the Opportunities Engine™), sold on customised contracts that likely scale with institution size, usage or modules purchased. Additional value is created through improved digital channel performance and more efficient, data-driven marketing operations for the financial institution, while integration and onboarding are facilitated via technical documentation and channel partnerships with digital banking providers.

Pulsate Mobile Ltd. is an Ireland-based B2B software company providing a mobile-first engagement platform for financial institutions, particularly community banks and credit unions. Its software integrates into existing mobile and online banking applications via iOS and Android SDKs to collect identity, device, location and behavioural data and to deliver targeted push, in‑app, feed and email campaigns.

The company’s flagship module, Opportunities Engine™, uses account and interaction data to identify intent signals and propose next‑best engagements aimed at driving deposit, loan and card revenue through digital channels. Pulsate monetises through enterprise SaaS contracts with financial institutions, typically on custom, quotation-based terms, and distributes primarily via direct sales and partnerships with digital banking platforms. Its customers are marketing, product and digital teams at community banks, credit unions and other financial institutions, with mobile engineering teams implementing the SDKs.