Pulsate
Marketing automation software for community banks and credit unions.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Pulsate Mobile Ltd.
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Knocktown house, Knockstown, Kilmessan, Co Meath, C15 E272, Ireland
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- pulsatehq.com
What Pulsate does
Pulsate operates a vertical SaaS model. It sells subscription software to community financial institutions that need compliant, data-driven customer engagement tooling embedded into their digital banking environments. The platform creates value by combining customer data, messaging channels, workflow automation and analytics in one system tailored to regulated banking use cases, which can increase campaign relevance, engagement and retention for institution clients.
Category differentiation
Pulsate is not a consumer payments app or a core banking provider. It is a B2B engagement and marketing automation software vendor focused on community financial institutions.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Pulsate is an Irish B2B software company that provides a digital engagement and marketing automation platform for community banks and credit unions. Its software helps financial institutions run personalised customer communications across channels such as mobile push, in-app messaging, banking app feeds and email, using behavioural, demographic and location data alongside CRM and banking system integrations. The company makes money primarily through SaaS subscriptions sold to financial institutions, with additional revenue likely tied to implementation, integrations and access to higher-value product capabilities such as AI-assisted campaign intelligence. Its customers are marketing, digital and product teams inside community financial institutions rather than consumer end-users.
Business model & monetisation
Pulsate’s monetisation is primarily subscription-based SaaS, with contracts likely structured around institution size, usage volume, channel access and feature tier. Commercial uplift may also come from premium modules such as AI-powered campaign intelligence, onboarding and implementation work, and more complex CRM or banking system integrations. The available product data points to annual or monthly contracts with enterprise-style pricing rather than self-serve usage-led billing.
- Core platform subscriptions
- Software Subscription
- Premium AI and advanced campaign intelligence features
- Software Subscription
- Onboarding and implementation
- Service Fee
- Custom integrations and enterprise configuration
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Pulsate
What is Pulsate?
Pulsate is a B2B software company that provides a digital engagement and marketing automation platform for community banks and credit unions.
Who uses Pulsate?
Its direct users and buyers are marketing, digital and product teams at community banks and credit unions.
How does Pulsate make money?
It primarily earns revenue from SaaS subscriptions, with additional income from premium features, onboarding and integrations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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