Pubeasy

Pubeasy creates value in two ways. First, it provides publisher monetisation infrastructure that helps digital publishers and app developers improve yield on owned inventory, likely earning a percentage-based take on monetised advertising revenue. Secondly, it develops and publishes consumer mobile apps and games that attract users through free distribution and then monetise engagement through advertising and optional in-app purchases. This gives the business exposure to both B2B software-enabled ad monetisation and B2C app publishing economics.

Pubeasy is a private software and mobile app company operating two distinct activities under one brand: a supply-side platform for publishers and app developers, and a portfolio of consumer mobile apps and games. Its SSP helps publishers manage and monetise owned-and-operated web and app inventory using automated optimisation and real-time traffic analysis. Its consumer products include AI-powered photo and video editing and several casual mobile games.

The company makes money through a hybrid model. On the B2B side, it appears to earn a share of advertising revenue or media spend flowing through its supply platform. On the consumer side, it monetises free-to-play apps and games via in-app advertising and in-app purchases. Its direct paying customers therefore include publishers, app developers, and ad operations teams for the SSP, while app store users generate consumer revenue through ad views and microtransactions.