Pubeasy
Hybrid SSP and mobile app publisher.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Pubeasy, Inc.
- Entity type
- COMPANY
- Founded
- 2019
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- pubeasy.io
What Pubeasy does
Pubeasy creates value in two ways. First, it provides publisher monetisation infrastructure that helps digital publishers and app developers improve yield on owned inventory, likely earning a percentage-based take on monetised advertising revenue. Secondly, it develops and publishes consumer mobile apps and games that attract users through free distribution and then monetise engagement through advertising and optional in-app purchases. This gives the business exposure to both B2B software-enabled ad monetisation and B2C app publishing economics.
Category differentiation
Pubeasy is not only a mobile game studio or consumer AI app maker; it also operates a publisher monetisation platform. It should also not be confused with a pure-play SSP vendor, because its portfolio includes several consumer-facing mobile apps and games.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Pubeasy is a private software and mobile app company operating two distinct activities under one brand: a supply-side platform for publishers and app developers, and a portfolio of consumer mobile apps and games. Its SSP helps publishers manage and monetise owned-and-operated web and app inventory using automated optimisation and real-time traffic analysis. Its consumer products include AI-powered photo and video editing and several casual mobile games. The company makes money through a hybrid model. On the B2B side, it earns a share of advertising revenue or media spend flowing through its supply platform. On the consumer side, it monetises free-to-play apps and games via in-app advertising and in-app purchases. Its direct paying customers therefore include publishers, app developers, and ad operations teams for the SSP, while app store users generate consumer revenue through ad views and microtransactions.
Business model & monetisation
Pubeasy uses a hybrid monetisation model. Its SSP follows a programmatic revenue-share or take-rate approach tied to publisher inventory monetisation. Its consumer apps and games use a free-to-play model funded by in-app advertising and optional in-app purchases. There is no evidence of subscription-led pricing in the provided data.
- SSP publisher monetisation
- Percentage take-rate on programmatic advertising revenue
- Consumer app advertising
- Ad-supported free-to-play monetisation
- In-app purchases
- Microtransactions in consumer apps and games
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
EASY TECH GROUP CO., LIMITED
IAB vendor record: 1377
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Indexed sellers.json entries
- 826 · pubeasy.io
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Pubeasy
What is Pubeasy?
Pubeasy is a private company operating a publisher monetisation platform alongside a portfolio of consumer mobile apps and games.
Who uses Pubeasy?
Its SSP is used by digital publishers, app developers, and ad operations teams, while its consumer apps are used by mobile gamers and content creators.
How does Pubeasy make money?
It appears to earn a take-rate from SSP monetisation and additional revenue from in-app advertising and in-app purchases in its consumer apps.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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