COMPANY

Pubeasy

Pubeasy is a hybrid SSP and mobile app publisher.

Analyst Perspective

Pubeasy is a private software and mobile app company operating two distinct activities under one brand: a supply-side platform for publishers and app developers, and a portfolio of consumer mobile apps and games. Its SSP helps publishers manage and monetise owned-and-operated web and app inventory using automated optimisation and real-time traffic analysis. Its consumer products include AI-powered photo and video editing and several casual mobile games. The company makes money through a hybrid model. On the B2B side, it appears to earn a share of advertising revenue or media spend flowing through its supply platform. On the consumer side, it monetises free-to-play apps and games via in-app advertising and in-app purchases. Its direct paying customers therefore include publishers, app developers, and ad operations teams for the SSP, while app store users generate consumer revenue through ad views and microtransactions.

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Key insights about Pubeasy

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Category Differentiation

Pubeasy is not only a mobile game studio or consumer AI app maker; it also operates a publisher monetisation platform. It should also not be confused with a pure-play SSP vendor, because its portfolio includes several consumer-facing mobile apps and games.

Pubeasy: About

Pubeasy creates value in two ways. First, it provides publisher monetisation infrastructure that helps digital publishers and app developers improve yield on owned inventory, likely earning a percentage-based take on monetised advertising revenue. Secondly, it develops and publishes consumer mobile apps and games that attract users through free distribution and then monetise engagement through advertising and optional in-app purchases. This gives the business exposure to both B2B software-enabled ad monetisation and B2C app publishing economics.

How Pubeasy Works & Monetises

Business model analysis and core revenue streams

Pubeasy uses a hybrid monetisation model. Its SSP appears to follow a programmatic revenue-share or take-rate approach tied to publisher inventory monetisation. Its consumer apps and games use a free-to-play model funded by in-app advertising and optional in-app purchases. There is no evidence of subscription-led pricing in the provided data.

Revenue Channels

SSP publisher monetisationPercentage take-rate on programmatic advertising revenue

Consumer app advertisingAd-supported free-to-play monetisation

In-app purchasesMicrotransactions in consumer apps and games

Products & Services in Categories

Verified structural categorizations from the graph

Pubeasy: Frequently Asked Questions

What is Pubeasy?

Pubeasy is a private company operating a publisher monetisation platform alongside a portfolio of consumer mobile apps and games.

Who uses Pubeasy?

Its SSP is used by digital publishers, app developers, and ad operations teams, while its consumer apps are used by mobile gamers and content creators.

How does Pubeasy make money?

It appears to earn a take-rate from SSP monetisation and additional revenue from in-app advertising and in-app purchases in its consumer apps.

Company Facts

Founded: 2019
Core Segment: AdTech Vendor
Company Size: <10
Official Link: pubeasy.io