ProgrammaticX
Publisher SSP for multi-channel programmatic inventory monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Programmaticx LTD
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- Israel
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- programmaticx.ai
What ProgrammaticX does
ProgrammaticX provides programmatic monetisation infrastructure to publishers and media owners through its proprietary SSP. It creates value by helping supply-side clients increase fill, yield and inventory quality while improving transparency and efficiency for buyers through supply path optimisation and verification controls. Revenue is tied mainly to media transaction volume flowing through the platform, supplemented by commercial agreements for onboarding, optimisation and support.
Category differentiation
ProgrammaticX is a supply-side advertising technology vendor for publisher monetisation, not a demand-side platform or media buying agency. It should also be distinguished from general programme management software unrelated to ad tech.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ProgrammaticX is an Israeli advertising technology company operating a supply-side platform called PX for publishers, media owners and app developers. Its platform helps clients monetise digital inventory across web, in-app, digital audio and connected TV, with features centred on supply path optimisation, identity-informed targeting, inventory quality verification and performance analytics. The company generates revenue primarily from programmatic transaction take-rates on media sold through its SSP, with possible additional income from value-added optimisation, integration and managed support services. Its paying customers are businesses on the supply side of digital advertising rather than end consumers.
Business model & monetisation
The core monetisation model is a percentage take-rate on programmatic advertising transactions facilitated through the SSP. Additional monetisation may come from enterprise-style commercial agreements for identity-enabled optimisation, inventory quality verification, technical integrations and boutique managed services. Public self-serve pricing is not disclosed, suggesting negotiated B2B pricing.
- SSP transaction fees on monetised inventory
- Percentage take-rate on media transactions
- Managed integration and optimisation support
- Service fee / retainer
- Premium optimisation, identity or verification features
- Bundled enterprise platform pricing
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ProgrammaticX LTD
IAB vendor record: 1344
- Cookies declared
- No
- Non-cookie access declared
- No
- Indexed sellers.json entries
- 233 · programmaticx.ai
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| AD OPERATION SPECIALIST(Mid-Level) | Customer Success & Client Operations | Herzliyah, Israel | |
| ARTIFICIAL INTELLIGENCE RESEARCHER(Senior) | Data, AI & Analytics | Herzliyah, Israel | |
| BUSINESS DEVEPLOPMENT MANAGER(Manager) | Sales & Business Development | Herzliyah, Israel |
Explore company relationships
Questions about ProgrammaticX
What is ProgrammaticX?
ProgrammaticX is a digital advertising technology company that operates a publisher-focused supply-side platform for programmatic inventory monetisation.
Who uses ProgrammaticX?
Its primary users are digital publishers, media owners and app developers looking to monetise inventory across web, in-app, audio and CTV channels.
How does ProgrammaticX make money?
It appears to make money mainly through a take-rate on media transactions through its SSP, with possible added fees for optimisation, integrations and managed services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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