ProgrammaticX
ProgrammaticX is a publisher SSP for multi-channel programmatic inventory monetisation.
ProgrammaticX operates in the AdTech Vendor segment.
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Distinction
ProgrammaticX is a supply-side advertising technology vendor for publisher monetisation, not a demand-side platform or media buying agency. It should also be distinguished from general programme management software unrelated to ad tech.
- Founded
- 2023
- Headquarters
- Israel
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about ProgrammaticX
ProgrammaticX: About
ProgrammaticX provides programmatic monetisation infrastructure to publishers and media owners through its proprietary SSP. It creates value by helping supply-side clients increase fill, yield and inventory quality while improving transparency and efficiency for buyers through supply path optimisation and verification controls. Revenue is likely tied mainly to media transaction volume flowing through the platform, supplemented by commercial agreements for onboarding, optimisation and support.
Products & Services in Categories
Verified structural categorizations from the graph
ProgrammaticX: Market Position
ProgrammaticX is an Israeli advertising technology company operating a supply-side platform called PX for publishers, media owners and app developers. Its platform helps clients monetise digital inventory across web, in-app, digital audio and connected TV, with features centred on supply path optimisation, identity-informed targeting, inventory quality verification and performance analytics.
The company appears to generate revenue primarily from programmatic transaction take-rates on media sold through its SSP, with possible additional income from value-added optimisation, integration and managed support services. Its paying customers are businesses on the supply side of digital advertising rather than end consumers.
ProgrammaticX: Frequently Asked Questions
What is ProgrammaticX?
ProgrammaticX is a digital advertising technology company that operates a publisher-focused supply-side platform for programmatic inventory monetisation.
Who uses ProgrammaticX?
Its primary users are digital publishers, media owners and app developers looking to monetise inventory across web, in-app, audio and CTV channels.
How does ProgrammaticX make money?
It appears to make money mainly through a take-rate on media transactions through its SSP, with possible added fees for optimisation, integrations and managed services.
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