Primo

The company operates a B2B adtech software model centred on creative orchestration for digital advertising. It provides a proprietary no-code platform for producing rich media and dynamic creatives, supports hosted ad delivery through its own tag infrastructure, and extends functionality through analytics, API access and white-label integrations. Value is created by reducing production complexity, accelerating turnaround, supporting cross-channel deployment and lowering dependency on custom coding. Enterprise service layers add implementation help, custom format work and technical support.

Primo is the commercial brand of Visarity Technologies GmbH, a German B2B adtech software company focused on creative production, rendering, delivery and analytics for digital advertising. Its platform enables agencies, advertisers, publishers and ad operations teams to build interactive and dynamic rich media creatives without coding, deploy them across display, mobile and digital out-of-home environments, and measure engagement through built-in analytics. The platform is positioned as adserver-agnostic and also offers embeddable API and white-label capabilities for partners.

The business makes money through a hybrid software model that combines SaaS access, usage-based delivery and export pricing, and enterprise contracts. In addition to core software modules such as SmartBuilder, PrimoStudio, PrimoAPI and PrimoAnalytics, the company also offers managed services for custom formats, creative production and technical integration. Its paying customers are businesses rather than consumers, with particular relevance to agencies, brand marketing teams, publishers, adtech platforms and enterprise ad operations teams.