COMPANY

PitchBook

PitchBook is a private markets data and analytics platform for institutional professionals.

PitchBook operates in the Data Provider / Broker segment.

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Distinction

PitchBook is a B2B financial data and market intelligence platform, not a startup pitch deck tool or a crowdfunding platform. It competes with private markets and financial data providers rather than adtech, martech or consumer media businesses.

Founded
2007
Headquarters
United States
Core Segment
Data Provider / Broker
Company Size
1,001–5,000
Official Links
Website
Verified
2026-06-02

PitchBook: About

PitchBook operates a B2B recurring revenue model built around proprietary capital markets data, research and analytics workflows. It collects, structures and maintains a private markets dataset, packages that intelligence into subscription software and research products, and extends access through API and bulk data licensing for enterprise integration. Value is created by reducing information gaps in private markets and embedding its data into customer research, sourcing and diligence processes.

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PitchBook: Market Position

PitchBook Data, Inc. is a market intelligence and financial data company focused on private and public capital markets. It sells access to proprietary datasets, research and workflow tools covering companies, investors, deals, valuations, venture capital, private equity and M&A activity. The business operates primarily through the PitchBook Platform, with additional products including an API, bulk datafeed delivery, an Excel plugin and research publications.

The company generates revenue through recurring subscriptions and enterprise data licensing contracts sold to institutional investors, investment banks, corporate development teams, analysts and data teams. As a wholly owned subsidiary of Morningstar, PitchBook functions as a premium B2B information provider whose value comes from data breadth, workflow integration and recurring use in sourcing, diligence, benchmarking and market analysis.

PitchBook: Frequently Asked Questions

What is PitchBook?

PitchBook is a B2B financial data, research and analytics company focused on private and public capital markets, delivered through subscriptions, API access and datafeeds.

Who uses PitchBook?

PitchBook is used by private equity firms, venture investors, investment banks, corporate development teams, analysts, financial institutions and enterprise data teams.

How does PitchBook make money?

PitchBook makes money through recurring platform subscriptions, enterprise API licences, bulk datafeed contracts and paid access to research products.

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