Pinpoll
Interactive engagement and first-party data software for publishers and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Pinpoll GmbH
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Hopfengasse 3, 4020 Linz, Austria
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- pinpoll.com
What Pinpoll does
Pinpoll operates a B2B software model centred on audience engagement as a data acquisition layer. It provides embeddable polling, quiz and voting products that publishers and advertisers deploy on websites, then monetises the resulting workflows through subscription access to audience data management, analytics and interactive advertising products. The business creates value by linking engagement, consented data capture, segmentation and activation into one stack.
Category differentiation
Pinpoll is not a general meeting polling app or event voting tool in the Slido mould. It is a B2B publisher and advertiser technology stack focused on web engagement, first-party audience data and interactive advertising.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Pinpoll is an Austrian B2B software company that provides interactive audience engagement tools, first-party data management and real-time analytics for digital publishers, media companies and advertisers. Its product suite includes embeddable polls and voting modules, a DMP/CDP-style audience platform, analytics software and interactive ad units that turn polling into an advertising format. The company makes money primarily through SaaS subscriptions for its analytics, data and engagement tools, with additional revenue from campaign-based advertising products. Its value proposition is helping customers increase on-site engagement, collect consented first-party data, segment audiences and activate those audiences or intent signals in advertising and downstream marketing workflows.
Business model & monetisation
The company uses a SaaS-led monetisation model with subscription pricing for Pinpoll Analytics, Pinpoll DMP and its engagement tools. It also generates campaign-based or solution-based revenue from Pinpoll Ads and related interactive advertising formats. A further commercial angle is enabling publishers to monetise first-party audience data and sponsored engagement units, which supports upsell into data activation and analytics products.
- Analytics subscriptions
- Software Subscription
- Audience data platform subscriptions
- Software Subscription
- Engagement tools subscriptions
- Software Subscription
- Interactive advertising campaigns
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Pinpoll GmbH
IAB vendor record: 727
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 16 · pinpoll.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Pinpoll
What is Pinpoll?
Pinpoll is a B2B software company that provides interactive polling tools, audience data management, analytics and voting-based advertising products for publishers and advertisers.
Who uses Pinpoll?
Its main users are digital publishers, media companies, brands, advertisers, programmatic teams and marketing or analytics teams that want engagement and first-party data on web properties.
How does Pinpoll make money?
Pinpoll primarily earns revenue from SaaS subscriptions for its tools, analytics and data platform, with additional income from interactive advertising and campaign-based solutions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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