PAY2U

PAY2U is a private Russian B2B software company that provides a white-label SaaS platform for launching and managing partner and affiliate programmes inside enterprise digital ecosystems. Its platform includes embeddable partner widgets, offer aggregation, commission management, analytics and administrative tooling, allowing large companies to add partner marketplace functionality to mobile apps or to run standalone partner environments. The company makes money through software access fees and managed operational services. In addition to the platform itself, PAY2U handles partner onboarding, contracting, technical coordination and support for clients. Its direct customers are large enterprises such as telecom operators, banks, airlines and retail chains that want faster deployment and lower internal development effort for partner commerce and loyalty-style programme infrastructure.