Ingenious Technologies

Germany Affiliate Marketing 2025: Market Metrics Released

The Affiliate and Partner Marketing Circle (APMC) within the German BVDW published the first consolidated market-data study for affiliate and partner marketing in Germany, based on directly tracked transactions from networks and platforms. Key 2025 figures: €932 million investment volume, €18.7 billion in generated revenue and 228 million transactions. The study reports investment growth of 8.3% and revenue growth of 12.0% versus 2024, higher than overall German advertising and online-retail growth. Attribution analysis shows affiliate is credited by last-click in 12.41% of transactions, while a touchpoint analysis across multiple providers finds involvement in 24.92% of transactions. Reported affiliate ROAS is strong (16:1 in Retail & Travel; 13:1 market-wide). Thirteen German-active networks and platforms contributed data; Amazon Associates was modelled separately. The APMC frames the dataset as a foundation for industry transparency and regulatory engagement.

Martin Heymann Takes Helm as CTO at Ingenious Technologies

Ingenious Technologies promoted long-time employee Martin Heymann to Chief Technology Officer. Heymann, who has worked at Ingenious since its early days (over 15 years), played a central role in building the platform and led a move to a fully cloud-based infrastructure. He cites mentorship from Siamak Haschemi and emphasizes decision-making frameworks learned there. In his CTO role Heymann plans to continue driving innovation, strengthen customer service, and pursue further integration of AI into the platform. The announcement frames the leadership change as a step toward sustaining product and platform development for customers and partners.

CMA Probes Google’s Privacy Sandbox for Competition Risks

The UK Competition and Markets Authority (CMA) is evaluating Google's Chrome Privacy Sandbox and the planned deprecation of third-party cookies to determine potential competition risks in ad tech. The CMA can delay Google's plans if concerns are identified. CMA Digital Markets Unit director Chris Jenkins noted that industry input is crucial, and at an IAB Tech Lab session in New York, he said 21 ad tech firms, publishers, or trade associations have submitted concerns or proposed remedies since the February guidance. Feedback could appear in the next quarterly report due at the end of April. The CMA is examining whether Privacy Sandbox proposals could indirectly advantage Google or enable self-preferencing of its products (e.g., DV360) and is mindful of Google’s large first-party data assets. The CMA emphasizes it does not want to block privacy-preserving changes, but aims to ensure deprecation does not create competition problems and is seeking further industry ideas to level the playing field.