Ingenious Technologies

Germany Affiliate Marketing 2025: Market Metrics Released

The Affiliate and Partner Marketing Circle (APMC) within the German BVDW published the first consolidated market-data study for affiliate and partner marketing in Germany, based on directly tracked transactions from networks and platforms. Key 2025 figures: €932 million investment volume, €18.7 billion in generated revenue and 228 million transactions. The study reports investment growth of 8.3% and revenue growth of 12.0% versus 2024, higher than overall German advertising and online-retail growth. Attribution analysis shows affiliate is credited by last-click in 12.41% of transactions, while a touchpoint analysis across multiple providers finds involvement in 24.92% of transactions. Reported affiliate ROAS is strong (16:1 in Retail & Travel; 13:1 market-wide). Thirteen German-active networks and platforms contributed data; Amazon Associates was modelled separately. The APMC frames the dataset as a foundation for industry transparency and regulatory engagement.

CMA Probes Google’s Privacy Sandbox for Competition Risks

The UK Competition and Markets Authority (CMA) is evaluating Google's Chrome Privacy Sandbox and the planned deprecation of third-party cookies to determine potential competition risks in ad tech. The CMA can delay Google's plans if concerns are identified. CMA Digital Markets Unit director Chris Jenkins noted that industry input is crucial, and at an IAB Tech Lab session in New York, he said 21 ad tech firms, publishers, or trade associations have submitted concerns or proposed remedies since the February guidance. Feedback could appear in the next quarterly report due at the end of April. The CMA is examining whether Privacy Sandbox proposals could indirectly advantage Google or enable self-preferencing of its products (e.g., DV360) and is mindful of Google’s large first-party data assets. The CMA emphasizes it does not want to block privacy-preserving changes, but aims to ensure deprecation does not create competition problems and is seeking further industry ideas to level the playing field.

What's in store for OOH in 2023? - ExchangeWire.com

DOOH investment had been rising until 2020 when COVID-19 curbed spend, and 2023 is expected to continue the upward trajectory. The piece forecasts greener OOH practices, including emissions transparency, carbon offsetting, low-weight creatives, and solar-powered displays. Marketers are urged to take a holistic, omnichannel approach, with programmatic DOOH anchoring campaigns and enabling connections to emerging channels such as CTV and digital audio, and even exploring activations in metaverse environments. Google DV360’s inclusion of OOH inventory signals broader omnichannel DSP adoption, with many more to follow. A VIOOH report shows prDOOH was used in 51% of campaigns globally over the last 18 months, projected to 57% in 18 months, with 19% planning to double investment. Cross-channel attribution remains a development area, with 38% seeking more measurement to demonstrate prDOOH impact within omnichannel campaigns.