Media Planning & Buying Agencies · Agency & Consultancy
outmaxx
Independent German agency for OOH and DOOH media buying.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- outmaxx media service AG
- Entity type
- COMPANY
- Founded
- 1996
- Headquarters
- Germany
- Company size
- 10–49
- Market cluster / sector
- Media Planning & Buying Agencies
- Market role
- Agency & Consultancy
- Official website
- outmaxx.de
What outmaxx does
outmaxx runs a service-led media agency model centred on outdoor advertising. It creates value by aggregating access to OOH and DOOH inventory from media owners, advising clients on channel and format selection, negotiating placements, and managing campaign execution across physical and digital outdoor environments. The business does not rely on owned media inventory; it monetises expertise, planning capability, buying leverage and operational execution.
Category differentiation
This company is a media buying and planning agency for outdoor advertising, not an outdoor media owner or a self-serve adtech platform. It differs from broad full-service media agencies by specialising in OOH, DOOH and related physical environment placements.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
outmaxx media service AG is a private German specialist media agency focused on planning and buying out-of-home and digital out-of-home campaigns. Its service portfolio covers classic OOH, DOOH, transport and station media, point-of-sale placements, ambient media and special advertising formats. The company operates as an owner-managed, independent agency and serves advertisers that need outdoor media strategy, inventory access, booking, scheduling and execution. The company makes money through managed-service media planning and buying, combining service fees with commissions, negotiated margins and campaign management charges tied to client media spend. Its customers are brands, advertisers and retail-focused marketers seeking awareness, commuter reach, in-store influence and flexible DOOH activation in Germany.
Business model & monetisation
outmaxx monetises through managed-service fees attached to media planning, booking and execution. Its commercial model includes agency fees, buying commissions, negotiated media margins and campaign management charges based on OOH and DOOH spend. Programmatic DOOH activity can also include embedded platform and transaction costs within the media buying workflow.
- OOH media planning and buying
- Service Fee
- Media buying commissions and negotiated margins
- Percentage Take-Rate
- DOOH campaign management
- Service Fee
- Ambient and special format execution
- Service Fee
- POS and transport media activation
- Service Fee
Products & capabilities
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OOH agency and technology platform for planning and buying campaigns.
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Recent recorded signals
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Questions about outmaxx
What is outmaxx?
outmaxx is a German specialist agency that plans, books and manages OOH and DOOH advertising campaigns.
Who uses outmaxx?
Brands, advertisers and retail-focused marketers use outmaxx when they need managed outdoor media planning and buying.
How does outmaxx make money?
It earns revenue from service fees, media buying commissions, negotiated margins and campaign management charges linked to client media spend.
Sources & coverage
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10 publicly documented primary sources and citations linked across the market graph.
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