OursBlanc

OursBlanc creates value by combining a self-serve programmatic buying platform with exclusive advertising formats that can be activated across publisher inventory. Advertisers and agencies use the platform to execute campaigns, while publishers gain access to monetisation formats and demand. The company sits in the media transaction flow, facilitating campaign delivery, targeting and measurement, and monetising both software-enabled buying and premium inventory access.

OursBlanc is a France-based advertising technology company operating under the legal entity EDGE QUERY. Its core product is SmartXSP, a proprietary demand-side platform that allows advertisers, agencies and programmatic buyers to plan, buy and optimise digital campaigns across publisher inventory. The company also offers proprietary ad formats including SmartCover, SmartRead and SmartPulse, which are designed to improve visibility, engagement and native integration within publisher environments.

The business model is primarily transaction-driven rather than licence-led. OursBlanc promotes no setup fees, no licensing fees and no minimum spend, indicating that revenue is mainly generated from media spend flowing through its platform and from premium monetisation of exclusive ad formats. Its direct customers are businesses rather than consumers, particularly advertisers, media agencies, trading teams and publishers seeking differentiated monetisation options.