OursBlanc
OursBlanc is a french adtech company with a proprietary DSP and premium ad formats.
Analyst Perspective
OursBlanc is a France-based advertising technology company operating under the legal entity EDGE QUERY. Its core product is SmartXSP, a proprietary demand-side platform that allows advertisers, agencies and programmatic buyers to plan, buy and optimise digital campaigns across publisher inventory. The company also offers proprietary ad formats including SmartCover, SmartRead and SmartPulse, which are designed to improve visibility, engagement and native integration within publisher environments. The business model is primarily transaction-driven rather than licence-led. OursBlanc promotes no setup fees, no licensing fees and no minimum spend, indicating that revenue is mainly generated from media spend flowing through its platform and from premium monetisation of exclusive ad formats. Its direct customers are businesses rather than consumers, particularly advertisers, media agencies, trading teams and publishers seeking differentiated monetisation options.
Analyst Signal Briefing
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Key insights about OursBlanc
Category Differentiation
OursBlanc is an adtech vendor with a DSP and proprietary ad formats, not a general creative agency or publisher. It should be distinguished from larger horizontal DSPs by its focus on owned premium formats and transaction-based buying.
OursBlanc: About
OursBlanc creates value by combining a self-serve programmatic buying platform with exclusive advertising formats that can be activated across publisher inventory. Advertisers and agencies use the platform to execute campaigns, while publishers gain access to monetisation formats and demand. The company sits in the media transaction flow, facilitating campaign delivery, targeting and measurement, and monetising both software-enabled buying and premium inventory access.
How OursBlanc Works & Monetises
Business model analysis and core revenue streams
OursBlanc primarily monetises through media-spend-linked fees or margins on programmatic buying via its DSP rather than through SaaS licence fees. Its stated lack of setup fees, licensing fees and minimum purchase strongly suggests a transaction-based take-rate model. Additional revenue likely comes from premium pricing on proprietary formats such as SmartCover, SmartRead and SmartPulse, plus publisher-side revenue-sharing arrangements tied to monetised inventory.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (OursBlanc)
Privacy Policy Update
The current version includes a new link to the Privacy Policy, indicating a potential update in compliance or data handling practices.
Read original sourceOursBlanc x StackAdapt: Run OursBlanc Formats via Your Own DSP
OursBlanc’s innovative ad formats are now directly available through your own DSP. And to launch this new feature, StackAdapt is the first officially supported platform.
Read original sourceOursBlanc: Frequently Asked Questions
What is OursBlanc?
OursBlanc is a French advertising technology company that offers a proprietary DSP and exclusive digital ad formats for programmatic campaigns.
Who uses OursBlanc?
Its main users are advertisers, media agencies, programmatic buyers and publishers seeking differentiated monetisation formats.
How does OursBlanc make money?
It appears to earn revenue mainly from media-spend-linked fees on campaigns run through its DSP, plus premium monetisation of proprietary ad formats and related publisher revenue shares.
Company Facts
- Founded
- 2019
- Headquarters
- 19 rue du Sperl, 67130 Lutzelhouse, France
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- oursblanc.io