OUNA
Managed programmatic and contextual media buying powered by proprietary bidding AI.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Intango LTD
- Entity type
- COMPANY
- Market role
- AdTech Vendor
- Official website
- ouna.ai
What OUNA does
The business combines proprietary ad-buying technology with managed campaign execution. It acquires clients that need programmatic and contextual advertising, operates campaigns on their behalf using its own bidding and optimisation stack, and captures value through service fees, media-spend-linked charges and performance-oriented commercial terms. The internal technology improves buying efficiency and supports margin expansion rather than being commercialised as a separate licensed product.
Category differentiation
OUNA is not a consumer app or publisher. It is a B2B managed programmatic and contextual media-buying operation operated by Intango LTD, with proprietary internal bidding technology.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
OUNA is the trading brand operated by Intango LTD for programmatic and contextual media buying services. The business delivers managed advertising campaigns using real-time bidding, contextual targeting and proprietary in-house bidding technology. Its positioning is privacy-first, with targeting based on page content and semantic analysis rather than cookie-based behavioural tracking. The company makes money by managing media buying for advertisers, brand marketers and agencies. Its proprietary bidding engine is not presented as standalone SaaS; it functions as internal infrastructure that improves bidding efficiency, optimisation and campaign outcomes inside the managed service. OUNA therefore sits between an AdTech platform and a managed programmatic buying operation, with revenue tied to campaign execution and media-spend-linked commercial models.
Business model & monetisation
OUNA monetises through managed service fees tied to media buying and campaign execution. Revenue comes from retainers, campaign management fees and percentage take-rates on media spend, with potential performance-linked pricing for optimisation outcomes. The proprietary bidding technology is embedded in delivery rather than sold as standalone SaaS.
- Managed programmatic media buying
- Service fee and media-spend-linked pricing
- Contextual campaign execution
- Service fee / retainer
- Performance optimisation uplift
- Performance-linked fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Intango Ltd
IAB vendor record: 1412
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about OUNA
What is OUNA?
OUNA is a B2B programmatic and contextual media-buying platform and managed service operated by Intango LTD.
Who uses OUNA?
Brand marketers, advertisers, performance teams and media agencies use OUNA to run privacy-first contextual and RTB campaigns.
How does OUNA make money?
OUNA earns revenue from managed service fees, retainers and media-spend-linked charges tied to campaign execution and optimisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
9 publicly documented primary sources and citations linked across the market graph.
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