COMPANY

Ortto

Ortto is a unified CDP and marketing automation software for growth teams.

Analyst Perspective

Ortto is a B2B MarTech software company that provides a unified platform for customer data management, marketing automation, analytics and conversational engagement. Its core products combine a customer data platform, a visual journey builder for lifecycle campaigns, embedded analytics and a messaging layer for support and sales teams. The platform is sold to marketing, growth, customer experience, support and operations teams at startups, scale-ups and enterprises. Ortto generates revenue through recurring SaaS subscriptions with pricing that scales by contact volume, feature access and usage limits such as email sends, alongside custom enterprise plans. The company rebranded from Autopilot and, as of April 2026, operates as part of Canva following Canva's acquisition of Ortto.

Analyst Signal Briefing

Updated: 30 Jul 2026

No strategic news signals detected in the last 90 days.

Explorer Tier

Start exploring for free

Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.

Get Started with Explorer

Free

View public Company Profiles
Save/watch companies
Build your first Watchlist
Access additional market signals

Key insights about Ortto

Similar Companies

Explore companies with a similar market position and structure.

Explore landscape →

Acquisitions

View companies acquired by Ortto over time.

View acquisitions →

Category Differentiation

Ortto is a B2B customer data and marketing automation software platform, not a marketing agency or ad network. Its AI features are embedded application features, not a standalone foundation model provider.

Ortto: About

Ortto operates a multi-product SaaS model built around first-party customer data and campaign execution. It creates value by centralising customer profiles, enabling segmentation and lifecycle orchestration, and embedding analytics and messaging inside the same platform. This reduces tooling fragmentation for business customers and increases product stickiness as more teams adopt additional modules such as journeys, analytics and conversational engagement.

How Ortto Works & Monetises

Business model analysis and core revenue streams

Ortto monetises through recurring SaaS subscriptions. Pricing is tiered by database size, feature access and usage thresholds such as contact volume and email sends, with paid plans for different customer segments and custom enterprise pricing for larger deployments. Revenue expansion comes from seat and feature upgrades, larger contact databases, broader module adoption across CDP, automation, analytics and messaging, and enterprise plan upsell.

Revenue Channels

Core platform subscriptionsSoftware Subscription

Enterprise plans and custom contractsSoftware Subscription

Usage-scaled expansion tied to contacts and sendsPay-per-Use

Products & Services in Categories

Verified structural categorizations from the graph

Media Channel

In-App Email & Newsletter Chat & Conversational UI

Technology

Marketing Automation Platform Conversational AI & Chatbots Customer Data & Clean Room Platform (CDP/DCR)Large Language Models (LLM) & AI Measurement & Analytics Platform

Ortto: Frequently Asked Questions

What is Ortto?

Ortto is a B2B SaaS platform that combines customer data, marketing automation, analytics and conversational engagement tools.

Who uses Ortto?

Marketing, growth, customer experience, support, sales and product teams at startups, scale-ups and enterprises use Ortto.

How does Ortto make money?

Ortto makes money through recurring SaaS subscriptions, with pricing that scales by contacts, features, usage limits and enterprise requirements.

Company Facts

Headquarters: Australia
Core Segment: MarTech Vendor
Company Size: 50–200
Official Link: ortto.com