Ortto
Unified CDP and marketing automation software for growth teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Headquarters
- Australia
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- ortto.com
What Ortto does
Ortto operates a multi-product SaaS model built around first-party customer data and campaign execution. It creates value by centralising customer profiles, enabling segmentation and lifecycle orchestration, and embedding analytics and messaging inside the same platform. This reduces tooling fragmentation for business customers and increases product stickiness as more teams adopt additional modules such as journeys, analytics and conversational engagement.
Category differentiation
Ortto is a B2B customer data and marketing automation software platform, not a marketing agency or ad network. Its AI features are embedded application features, not a standalone foundation model provider.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Ortto is a B2B MarTech software company that provides a unified platform for customer data management, marketing automation, analytics and conversational engagement. Its core products combine a customer data platform, a visual journey builder for lifecycle campaigns, embedded analytics and a messaging layer for support and sales teams. The platform is sold to marketing, growth, customer experience, support and operations teams at startups, scale-ups and enterprises. Ortto generates revenue through recurring SaaS subscriptions with pricing that scales by contact volume, feature access and usage limits such as email sends, alongside custom enterprise plans. The company rebranded from Autopilot and, as of April 2026, operates as part of Canva following Canva's acquisition of Ortto.
Business model & monetisation
Ortto monetises through recurring SaaS subscriptions. Pricing is tiered by database size, feature access and usage thresholds such as contact volume and email sends, with paid plans for different customer segments and custom enterprise pricing for larger deployments. Revenue expansion comes from seat and feature upgrades, larger contact databases, broader module adoption across CDP, automation, analytics and messaging, and enterprise plan upsell.
- Core platform subscriptions
- Software Subscription
- Enterprise plans and custom contracts
- Software Subscription
- Usage-scaled expansion tied to contacts and sends
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Ortto
What is Ortto?
Ortto is a B2B SaaS platform that combines customer data, marketing automation, analytics and conversational engagement tools.
Who uses Ortto?
Marketing, growth, customer experience, support, sales and product teams at startups, scale-ups and enterprises use Ortto.
How does Ortto make money?
Ortto makes money through recurring SaaS subscriptions, with pricing that scales by contacts, features, usage limits and enterprise requirements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
10 publicly documented primary sources and citations linked across the market graph.
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