CleverData
Enterprise CDP and marketing automation software provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Limited Liability Company "Clever Data"
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Russia
- Market role
- MarTech Vendor
- Official website
- cleverdata.ru
What CleverData does
CleverData runs a B2B software model built around a core customer data platform and adjacent activation modules. It creates value by helping enterprises consolidate fragmented customer data, resolve identities across sources, segment audiences, and activate personalised communications across digital channels. The platform supports both SaaS and on-premise deployment, which broadens adoption among clients with data residency, security, or legacy integration requirements. Beyond software, CleverData extends account value through managed data enrichment and implementation work tied to deployment, integration, and ongoing usage.
Category differentiation
CleverData is a B2B customer data and marketing activation software vendor, not a consumer data app or a pure third-party data marketplace. It is distinct from global CDP vendors by combining local enterprise deployments, identity resolution, and managed enrichment services within a Russian software context.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
CleverData is a private Russian MarTech vendor that develops customer data management and marketing activation software for enterprise clients. Its core product, CleverData Join, is a customer data platform that ingests and unifies online and offline customer data, builds persistent profiles through an integrated identity graph, and exports audiences into downstream marketing systems. The product suite also includes campaign orchestration, AI-assisted campaign workflows, website tag management, and a managed data enrichment service. The company generates revenue primarily from enterprise software subscriptions and platform licensing, with additional income from implementation, integration, and managed data services. Its buyers are business teams rather than consumers: enterprise marketing, CRM, analytics, and IT functions in sectors such as retail, finance, telecom, and e-commerce. CleverData previously operated the 1DMC data exchange, but that marketplace is closed and the company now continues with data enrichment services instead.
Business model & monetisation
CleverData monetises through enterprise software subscription and licensing contracts for its CDP and marketing automation modules. Commercial packaging includes the base CDP, campaign orchestration tools, identity resolution, and tag management, with deployment available as SaaS or on-premise. Additional revenue comes from paid implementation and integration work, as well as managed data enrichment services. The legacy data exchange is closed, so current monetisation is anchored in software and services rather than marketplace transaction fees.
- CDP platform subscriptions and licences
- Software Subscription
- Campaign automation and AI modules
- Software Subscription
- Implementation and integration services
- Service Fee
- Data enrichment services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about CleverData
What is CleverData?
CleverData is a private B2B MarTech company that provides a customer data platform, campaign automation tools, identity resolution, tag management, and data enrichment services.
Who uses CleverData?
Enterprise marketing, CRM, analytics, web, and IT teams in sectors such as retail, finance, telecom, and e-commerce use CleverData.
How does CleverData make money?
CleverData makes money through enterprise software subscriptions and licences for its CDP and activation modules, plus implementation, integration, and data enrichment services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
Continue your research on CleverData
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.