CleverData
CleverData is a enterprise CDP and marketing automation software provider.
Analyst Perspective
CleverData is a private Russian MarTech vendor that develops customer data management and marketing activation software for enterprise clients. Its core product, CleverData Join, is a customer data platform that ingests and unifies online and offline customer data, builds persistent profiles through an integrated identity graph, and exports audiences into downstream marketing systems. The product suite also includes campaign orchestration, AI-assisted campaign workflows, website tag management, and a managed data enrichment service. The company generates revenue primarily from enterprise software subscriptions and platform licensing, with additional income from implementation, integration, and managed data services. Its buyers are business teams rather than consumers: enterprise marketing, CRM, analytics, and IT functions in sectors such as retail, finance, telecom, and e-commerce. CleverData previously operated the 1DMC data exchange, but that marketplace is closed and the company now continues with data enrichment services instead.
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Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about CleverData
Category Differentiation
CleverData is a B2B customer data and marketing activation software vendor, not a consumer data app or a pure third-party data marketplace. It is distinct from global CDP vendors by combining local enterprise deployments, identity resolution, and managed enrichment services within a Russian software context.
CleverData: About
CleverData runs a B2B software model built around a core customer data platform and adjacent activation modules. It creates value by helping enterprises consolidate fragmented customer data, resolve identities across sources, segment audiences, and activate personalised communications across digital channels. The platform supports both SaaS and on-premise deployment, which broadens adoption among clients with data residency, security, or legacy integration requirements. Beyond software, CleverData extends account value through managed data enrichment and implementation work tied to deployment, integration, and ongoing usage.
How CleverData Works & Monetises
Business model analysis and core revenue streams
CleverData monetises through enterprise software subscription and licensing contracts for its CDP and marketing automation modules. Commercial packaging includes the base CDP, campaign orchestration tools, identity resolution, and tag management, with deployment available as SaaS or on-premise. Additional revenue comes from paid implementation and integration work, as well as managed data enrichment services. The legacy data exchange is closed, so current monetisation is anchored in software and services rather than marketplace transaction fees.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
CleverData: Frequently Asked Questions
What is CleverData?
CleverData is a private B2B MarTech company that provides a customer data platform, campaign automation tools, identity resolution, tag management, and data enrichment services.
Who uses CleverData?
Enterprise marketing, CRM, analytics, web, and IT teams in sectors such as retail, finance, telecom, and e-commerce use CleverData.
How does CleverData make money?
CleverData makes money through enterprise software subscriptions and licences for its CDP and activation modules, plus implementation, integration, and data enrichment services.
Company Facts
- Founded
- 2014
- Headquarters
- Russia
- Core Segment
- MarTech Vendor
- Official Link
- cleverdata.ru