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Observed Signal · Sep 28, 2026 · Market Signal · Source: CleverData · Impact: 2/5

Кейс «Лемана ПРО» и CleverData: как работает настоящая персонализация

Executive Signal Summary

Новый кейс о персонализации с использованием CDP CleverData Join для «Лемана ПРО».

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Primary Reporting: CleverData•Published: Sep 28, 2026

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Customer Data & Clean Room Platform (CDP/DCR)Jun 16, 2026

Databricks Launches CustomerLake Agentic CDP

Databricks announced CustomerLake, an "agentic" customer data platform (CDP), at its Data + AI Summit in San Francisco. Built on Databricks' lakehouse architecture and governed by Unity Catalog, CustomerLake combines customer data consolidation, identity resolution, audience building, campaign automation and activation with a workforce of AI agents that continuously analyze behavior, decide and act. Databricks says the agentic system can deliver always-on personalization "1 billion times a day." The company also unveiled an open partner ecosystem for data ingestion and activation that includes major martech and adtech vendors such as Adobe, Meta, LiveRamp, The Trade Desk and others. CustomerLake is positioned to bring CDP functionality natively into Databricks’ platform and to address real-time, agent-driven marketing workflows and activation needs.

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