Orange Advertising

European Media Marketplace Formed by Telcos and Retailers

A coalition of major European telcos, retailers, data businesses and ad tech firms has launched the European Media Marketplace, a collaborative initiative that offers advertisers a single access point to buy inventory and activate campaigns across CTV, video, display, native and retail media using partner datasets. Founding members include T Advertising Solutions (Deutsche Telekom), Equativ, Experian, lastminute.com, leboncoin and Kleinanzeigen (Adventia), Orange Advertising, Vinted, Virgin Media O2 and Vodafone. The group says partners will retain control of their inventory, data and commercial strategies while enabling unified activation and AI-powered activation within a privacy-by-design framework, storing consented profiles in Europe. The marketplace will initially roll out in the UK, France, Germany, Spain and Italy, with the first campaigns expected to go live in September 2026, and the founders position the initiative as a European sovereign alternative to U.S. ad giants.

Orange Advertising Chooses Pubstack ONE After RPM Uplift

On 22 January 2026 Orange Advertising selected Pubstack ONE to power its monetisation infrastructure across Web, in-stream video and in-app environments. The choice followed a strategic review and a head-to-head test in August 2025 against a leading competitor in which Pubstack delivered a two‑digit uplift in RPM and offered greater operational flexibility and transparency. Orange Advertising — a telco-owned ad sales house reaching over 30 million monthly unique visitors and managing Orange’s digital properties and partner apps such as Bonjour RATP, Mappy, ViaMichelin and Moovit — said its prior internal solution was increasingly hard to evolve. Pubstack ONE will deliver no-code control for ad stack design and optimisation, plus Pubstack’s In-Stream header bidding and server-side Prebid capabilities for iOS and Android to unify automated monetisation across environments.

Izzi Smith Joins Ryte as Technical SEO Analyst

Izzi Smith is joining Ryte GmbH as a Technical SEO Analyst, effective December 1, 2019. She moves from Sixt SE, where she served as SEO Manager overseeing English-language markets and helped shape Sixt’s international SEO strategy and growth. At Sixt, she led international SEO initiatives encompassing broad content strategies, structured data alignment, and UX-driven optimization, and produced case studies highlighting Featured Snippets that supported a SEMY Award in 2018. Smith has spoken at Brighton SEO, SMX, and SEOkomm, and was listed among the best female SEOs in 2019 by Search Engine Journal. At Ryte, her remit includes expanding the technical SEO unit, representing Ryte at international conferences, and building an international team of top SEOs—the “Technical SEO All Stars” powered by Ryte. Ryte is a Munich-based SaaS company with a Ho Chi Minh City office, founded in 2012, employing over 70 people and serving more than 900,000 users. Customers cited include Daimler, Bayern München, Fanatics, Allianz, Sixt, and ING.