Publisher Alliances & Premium Exchanges · Media Sales House · Agency & Consultancy
Media16
UK CTV and FAST media sales house and campaign partner.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MEDIA 16 LIMITED
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- 167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF
- Company size
- 10–49
- Market cluster / sector
- Publisher Alliances & Premium Exchanges
- Market role
- Media Sales House · Agency & Consultancy
- Official website
- media16.tv
What Media16 does
Media16 operates as a B2B media sales house and managed service provider. It aggregates and commercialises CTV, OTT and FAST inventory from a portfolio of publishers and channels, then sells access to that inventory to advertisers and agencies through direct bookings and programmatic deal structures such as PMP and PG. It extends the core sales function with campaign management, ad operations, reporting, attribution and distribution support, increasing wallet share per client and making the buying process simpler for both demand and supply partners.
Category differentiation
Media16 is not a self-serve DSP or SSP; it is primarily a media sales house and managed service focused on CTV and FAST inventory. It should also not be confused with a general creative agency or a consumer streaming platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Media16 is a UK-based media sales and campaign management business focused on connected TV, OTT and FAST advertising inventory. It acts as a commercial intermediary between publishers or channel owners and advertisers or agencies, packaging premium video inventory across multiple platforms and supporting both direct and programmatic buying. In addition to inventory access, the company offers campaign management, ad operations, ad serving and measurement services for video campaigns. The company generates revenue primarily from media sales margins and managed service fees tied to campaign execution, with additional value created through attribution, reporting and content distribution support for channel owners. Its customers are mainly advertisers, media agencies, media buyers and FAST or channel publishers seeking either audience reach in UK CTV environments or distribution and monetisation support.
Business model & monetisation
Media16 monetises through a hybrid of media representation economics and service fees. The primary model is likely margin or commission on media sold across aggregated CTV and FAST inventory, typically aligned to CPM-based campaign buying. It also earns managed service revenue from campaign management, ad operations, ad serving, reporting and measurement support, and may derive additional fees from publisher-side distribution and monetisation services for FAST channels.
- CTV and FAST inventory sales
- Media sales margin or commission on advertiser spend
- Campaign management and ad operations
- Service fee or retainer
- Programmatic PMP and PG deal facilitation
- Take-rate or margin on transacted media
- Measurement and attribution services
- Bundled service fee or analytics upsell
- Publisher distribution support
- Service fee or monetisation participation
Products & capabilities
No products with linked sources are available in this view.
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Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Media16 ltd
IAB vendor record: 987
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 7
- Declared feature IDs
- 1, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 25 · media16.tv
Competitors & alternatives
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Receive automated telemetry on strategic moves, acquisitions, and market share shifts across Media16's competitive landscape.
European media sales house for premium cross-border video advertising.
Video-first publisher monetisation and contextual advertising platform.
Italian media sales house for Mediaset TV and video inventory.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Media16
What is Media16?
Media16 is a UK media sales house focused on connected TV, OTT and FAST advertising inventory, with added campaign management and measurement services.
Who uses Media16?
Its direct customers are advertisers, media agencies and media buyers, while publishers and channel owners use it for monetisation and distribution support.
How does Media16 make money?
It makes money through media sales margins or commissions, programmatic transaction economics, and managed service fees for campaign delivery, reporting and measurement.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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