Media16

Media16 operates as a B2B media sales house and managed service provider. It aggregates and commercialises CTV, OTT and FAST inventory from a portfolio of publishers and channels, then sells access to that inventory to advertisers and agencies through direct bookings and programmatic deal structures such as PMP and PG. It extends the core sales function with campaign management, ad operations, reporting, attribution and distribution support, increasing wallet share per client and making the buying process simpler for both demand and supply partners.

Media16 is a UK-based media sales and campaign management business focused on connected TV, OTT and FAST advertising inventory. It acts as a commercial intermediary between publishers or channel owners and advertisers or agencies, packaging premium video inventory across multiple platforms and supporting both direct and programmatic buying. In addition to inventory access, the company offers campaign management, ad operations, ad serving and measurement services for video campaigns.

The company generates revenue primarily from media sales margins and managed service fees tied to campaign execution, with additional value created through attribution, reporting and content distribution support for channel owners. Its customers are mainly advertisers, media agencies, media buyers and FAST or channel publishers seeking either audience reach in UK CTV environments or distribution and monetisation support.