Opt Me In
Consent management software for websites and digital publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Market role
- Data Provider / Broker
- Official website
- opt-me-in.com
What Opt Me In does
The business creates value by helping website operators manage consent capture, user preference controls and privacy disclosures in a compliant and operationally manageable way. It generates recurring revenue by licensing the consent management interface to businesses on a per-site, per-domain, tiered traffic or bundled service basis, while leveraging ESB Connect's wider data and publisher relationships.
Category differentiation
Opt Me In is a consent management interface operated by ESB Connect limited, not a standalone public company and not a general-purpose marketing automation platform. It is specifically positioned around privacy consent and cookie preference management rather than broader customer engagement software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Opt Me In is a web-based consent and preference management product operated by ESB Connect limited in the UK. It enables websites to collect, manage and document user consent for cookies, advertising and other tracking technologies through a persistent user-facing interface that allows granular permissions, partner disclosures and consent withdrawal. The product serves digital publishers and website operators that need privacy compliance tooling. Its economic model is most likely software licensing or subscription fees paid by business customers integrating the consent layer into their sites, rather than consumer monetisation. Opt Me In therefore functions as a B2B compliance and consent layer, even though end users interact with the interface.
Business model & monetisation
The product follows a SaaS-style monetisation model centred on licensing or subscription fees charged to website operators and publishers. Pricing is not explicitly disclosed in the provided material, but the product structure suggests recurring software fees potentially linked to number of domains, site traffic, compliance features or broader bundled services from ESB Connect.
- Consent management software licensing
- Software Subscription
- Potential bundled compliance or platform services via parent company
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ESB Connect Limited
IAB vendor record: 1295
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1, 2
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Opt Me In
What is Opt Me In?
Opt Me In is a web-based consent and preference management interface used by websites to collect, manage and document user consent for cookies and related data processing.
Who uses Opt Me In?
Its direct customers are website operators, digital publishers and other businesses that need privacy compliance tooling on their sites.
How does Opt Me In make money?
It appears to make money through recurring software licensing or subscription fees paid by business customers that implement the consent layer.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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