Odyssey Attribution
Odyssey Attribution is a marketing measurement SaaS for e-commerce brands and agencies.
Analyst Perspective
Odyssey B.V., trading as Odyssey Attribution, is a Dutch private software company that sells marketing measurement products to e-commerce brands, marketing teams, analytics teams and agencies. Its core offer is a SaaS-based multi-touch attribution platform built around Google Analytics integration, alongside an incrementality product that measures causal campaign impact and integrates with Salesforce Marketing Cloud Intelligence. The company also provides onboarding and training services to accelerate implementation and adoption. Odyssey generates revenue primarily from software subscriptions for its attribution and incrementality products, with additional service revenue from onboarding and education. Its customer base is business-facing rather than consumer-facing, centred on companies that need channel-level revenue attribution, conversion path analysis and partner-marketing measurement. Financial inputs also indicate that Odyssey is bootstrapped and owns Shopsuite B.V. as a wholly owned subsidiary.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Odyssey Attribution
Category Differentiation
Odyssey Attribution is a B2B marketing measurement software provider, not a consumer app, media publisher or ad network. It focuses on attribution, incrementality and related onboarding services for brands and agencies.
Odyssey Attribution: About
Odyssey operates a B2B software model centred on marketing measurement. It provides cloud-based attribution and incrementality tools that ingest client marketing data, model conversion and lift outcomes, and export reporting to business intelligence and marketing intelligence environments. Value is created by helping marketing teams allocate spend more efficiently, validate performance across channels and shorten time to insight through prebuilt integrations and guided implementation.
How Odyssey Attribution Works & Monetises
Business model analysis and core revenue streams
Odyssey monetises primarily through software subscription contracts for its attribution and incrementality products. Commercial packaging is sales-led and tied to platform access, integrations and ongoing usage rather than public self-serve pricing. Additional revenue comes from service fees for onboarding, setup, connector configuration, data mapping, training and education programmes such as Attribution Academy.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Odyssey Attribution: Frequently Asked Questions
What is Odyssey Attribution?
Odyssey Attribution is the trading brand of Odyssey B.V., a Dutch B2B software company providing multi-touch attribution and incrementality measurement tools for marketers.
Who uses Odyssey Attribution?
Its users are e-commerce brands, marketing teams, analytics teams, enterprise marketing intelligence teams and agencies that need channel measurement and conversion analysis.
How does Odyssey Attribution make money?
It earns revenue from software subscriptions for attribution and incrementality products, plus service fees for onboarding, setup and training.
Company Facts
- Founded
- 2016
- Headquarters
- Netherlands
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- odysseyattribution.co