Odyssey Attribution
Marketing measurement SaaS for e-commerce brands and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Odyssey B.V.
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Netherlands
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- odysseyattribution.co
What Odyssey Attribution does
Odyssey operates a B2B software model centred on marketing measurement. It provides cloud-based attribution and incrementality tools that ingest client marketing data, model conversion and lift outcomes, and export reporting to business intelligence and marketing intelligence environments. Value is created by helping marketing teams allocate spend more efficiently, validate performance across channels and shorten time to insight through prebuilt integrations and guided implementation.
Category differentiation
Odyssey Attribution is a B2B marketing measurement software provider, not a consumer app, media publisher or ad network. It focuses on attribution, incrementality and related onboarding services for brands and agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Odyssey B.V., trading as Odyssey Attribution, is a Dutch private software company that sells marketing measurement products to e-commerce brands, marketing teams, analytics teams and agencies. Its core offer is a SaaS-based multi-touch attribution platform built around Google Analytics integration, alongside an incrementality product that measures causal campaign impact and integrates with Salesforce Marketing Cloud Intelligence. The company also provides onboarding and training services to accelerate implementation and adoption. Odyssey generates revenue primarily from software subscriptions for its attribution and incrementality products, with additional service revenue from onboarding and education. Its customer base is business-facing rather than consumer-facing, centred on companies that need channel-level revenue attribution, conversion path analysis and partner-marketing measurement. Financial inputs also indicate that Odyssey is bootstrapped and owns Shopsuite B.V. as a wholly owned subsidiary.
Business model & monetisation
Odyssey monetises primarily through software subscription contracts for its attribution and incrementality products. Commercial packaging is sales-led and tied to platform access, integrations and ongoing usage rather than public self-serve pricing. Additional revenue comes from service fees for onboarding, setup, connector configuration, data mapping, training and education programmes such as Attribution Academy.
- Attribution platform subscriptions
- Software Subscription
- Incrementality product subscriptions
- Software Subscription
- Onboarding and implementation
- Service Fee
- Training and education programmes
- Service Fee
- Partnerships-related platform and subsidiary monetisation
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Odyssey Attribution
What is Odyssey Attribution?
Odyssey Attribution is the trading brand of Odyssey B.V., a Dutch B2B software company providing multi-touch attribution and incrementality measurement tools for marketers.
Who uses Odyssey Attribution?
Its users are e-commerce brands, marketing teams, analytics teams, enterprise marketing intelligence teams and agencies that need channel measurement and conversion analysis.
How does Odyssey Attribution make money?
It earns revenue from software subscriptions for attribution and incrementality products, plus service fees for onboarding, setup and training.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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