noon

noon operates a two-sided marketplace model in which consumers shop across a broad product catalogue while merchants and brands use noon’s platform to list, sell, fulfil and promote products. Value is created by aggregating shopper demand, simplifying merchant onboarding, and providing integrated operational infrastructure including payments, delivery and seller management. On top of transaction flow, noon converts marketplace traffic into advertising inventory through sponsored placements and other commerce media products sold to sellers and brands.

noon is a Middle East-focused e-commerce marketplace and retail media platform headquartered in Saudi Arabia. Its core business is a two-sided commerce platform that connects consumers with third-party sellers across multiple product categories, supported by checkout, fulfilment, logistics and local payment options such as cash on delivery. The company also operates seller tooling for catalogue, pricing and campaign management.

Beyond commerce transactions, noon monetises its owned shopper traffic through noon Ads, a self-serve and managed advertising offering embedded within its marketplace. This gives brands and sellers paid placement options such as sponsored listings and display inventory close to the point of purchase. The combination of marketplace fees, logistics-related income and advertising spend makes noon both a regional marketplace operator and a retail media owner.