Newton Research
Agentic marketing analytics software running inside customer data environments.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Newton Research, Inc.
- Entity type
- COMPANY
- Founded
- 2023
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- newtonresearch.ai
What Newton Research does
Newton Research operates a B2B SaaS model centred on marketing analytics automation. The platform creates value by replacing manual analyst and data science work with pre-trained agents that execute data connection, coding, modelling, measurement, and reporting tasks inside the customer’s existing cloud and data stack. This makes the product especially relevant for organisations with complex marketing datasets, privacy constraints, and recurring reporting needs. Commercially, the company combines software subscription revenue with enterprise implementation and custom workflow configuration.
Category differentiation
Newton Research is a B2B marketing analytics software company, not a market research panel provider or a general-purpose foundation model developer. It is closer to a measurement and analytics platform than to a DSP, SSP, or agency trading desk.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Newton Research is a private B2B software company that provides a marketing analytics platform built around autonomous agents. Its product is designed to run within a client’s own data environment, where it connects data, writes code, automates analytics workflows, and produces reporting, measurement, and modelling outputs without moving sensitive data outside the customer’s infrastructure. The company sells to marketing analytics teams and adjacent media, publisher, and platform operators that need cross-channel measurement, audience analysis, incrementality testing, and reporting automation. Its revenue model is primarily enterprise SaaS, with likely additional services around deployment, integration, onboarding, and customisation for more complex customer environments.
Company news briefing
Briefing updated:
Newton Research has launched its 'Unlimited Analytics' agentic intelligence layer, featuring Snowflake integration and reporting a 10–20% return on ad spend increase for partners like Horizon Media. The company is expanding its partnership with Dentsu across U.S. media agencies to deploy AI-driven media intelligence for automated planning, activation, and measurement. Furthermore, Newton has joined LiveRamp's Agent Builders programme as a founding partner, entrenching its interoperable AI agents within governed clean-room environments.
Business model & monetisation
Newton Research monetises through B2B software subscriptions, most likely structured as annual enterprise contracts. The stated free trial suggests a product-led entry point, but the need for enterprise deployment within customer infrastructure indicates a sales-led motion for larger accounts. Additional monetisation comes from onboarding, integration, custom agent configuration, and premium reporting or white-labelling capabilities.
- Enterprise platform subscriptions
- Software Subscription
- Implementation and onboarding
- Service Fee
- Custom agent configuration and integrations
- Service Fee
- Trial-led conversion into paid contracts
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Newton Research Launches Unlimited Analytics Agentic Layer
Measurement & Analytics · Recorded impact score: 3/5
Newton Research launched Unlimited Analytics on August 4, 2026 — an agentic AI intelligence layer for digital advertising that provides brands, agencies and media companies with analytics across media planning, activation, optimization and measurement. The platform uses multiple AI agents and agentic workflows (accessible via natural-language prompts or pre-built blueprints) and is already engaged by partners including Dentsu, Horizon Media and RPA. Key capabilities include advanced causal modeling with per-brand/per-channel/day granularity, accelerated marketing-mix-modeling (MMMs) that cuts timelines from months to days, and agentic media buying that surfaces real-time intelligence. Unlimited Analytics interoperates with existing stacks and clean rooms and integrates client first- and licensed third-party data via Snowflake connections to avoid separate transfers. Horizon Media has used it within Horizon Blu for about a year and reports a 10–20% increase in return on ad spend; quotes from Lisa Herdman and CEO John Hoctor accompany the announcement.
- Newton Research launched Unlimited Analytics on 2026-08-04; an agentic AI intelligence layer for digital advertising covering planning, activation and measurement.
- Dentsu, Horizon Media and RPA are engaged partners; the announcement includes quotes from Lisa Herdman (RPA) and John Hoctor (CEO, Newton Research).
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior DevOps Engineer(Senior) | Research & Development | Greater Boston Area | |
| Principal, User Experience(Lead) | Research & Development | Greater Boston Area | |
| Designer(Mid-Level) | Sales & Marketing | Greater Boston Area | |
| Data Scientist(Mid-Level) | Research & Development | Greater Boston Area | |
| Engagement Manager(Mid-Level) | Research & Development | New York City, USA |
Explore company relationships
Questions about Newton Research
What is Newton Research?
Newton Research is a B2B marketing analytics platform that uses autonomous agents to automate measurement, modelling, reporting, and related workflows inside a customer’s own data environment.
Who uses Newton Research?
Its users are marketing analytics teams at brands, media agencies, publishers, and platform operators that need cross-channel analysis, reporting, and measurement.
How does Newton Research make money?
It primarily makes money through enterprise SaaS subscriptions, with likely additional revenue from onboarding, integrations, and custom workflow configuration.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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