Netto Marken-Discount

German Discounters Expand Store Networks

Germany's discount supermarket chains continued to expand their store networks and increase average sales areas into 2025. Around 15,800 discount stores existed at year-end in Germany—43 more than the prior year. Netto recorded the largest net store gains; Aldi and Lidl operate the largest-format stores while Penny is at the smaller end of the scale. The article was published by Lebensmittelzeitung on 2026-07-31.

Netto offers free RTL+ with €99 spending

Netto Marken-Discount, part of Edeka Group, has entered a long-term cooperation with RTL Deutschland to integrate RTL+ benefits into the Netto‑plus app. The campaign’s centerpiece, the “RTL+ Challenge,” is activated by an initial €25 purchase and registration via a booking link; customers who reach €99 in qualifying purchases within 30 days receive one free month of RTL+ Basic (certain items such as bottle deposits, press and gift cards are excluded). The gamified mechanic aims to enhance the app experience and boost customer engagement and retention. The program launches at the end of July 2026 with a broad marketing push. RTL reports RTL+ has more than 7.3 million subscribers, and the partners say the offer links everyday grocery shopping with digital entertainment to drive loyalty.

Netto Faces Legal Defeat Over Price Advertising

German discounter Netto faces a likely legal setback under the Preisangabenverordnung after using footnotes in its leaflet that consumer advocates say obscure price information. Verbraucherzentrale Baden-Württemberg has brought enforcement action against what it calls insufficient price advertising, continuing a pattern of challenges that has prompted courts to scrutinize promotional price displays. The article — first published by Hanno Bender in Lebensmittelzeitung (DFV Mediengruppe) on 2026-07-09 and republished in Horizont on 2026-07-12 — notes that the Frankfurt regional court previously ruled against Samsung over UVP/MSRP declarations and that retailers such as Aldi Süd and Lidl have been required to change or faced suits over leaflet price advertising. The coverage highlights ongoing legal pressure on retailers to make leaflet and promotional prices clear and compliant.