Mux

Mux operates a B2B cloud software model built around developer infrastructure. It provides programmable video services through APIs and SDKs, then monetises customer usage of storage, encoding, streaming, and delivery, while layering on analytics and workflow tools that deepen platform adoption. The value proposition is reduced engineering complexity, faster deployment of video features, and improved streaming performance visibility.

Mux is a private US software company that provides API-first video infrastructure for developers and media-oriented product teams. Its platform covers video ingestion, encoding, live streaming, hosting, delivery, playback components, and video performance analytics, allowing customers to build video features into applications without managing their own streaming stack.

The company makes money primarily from usage-based infrastructure fees and recurring analytics subscriptions. Its direct customers are businesses rather than end users, especially software developers, engineering teams, product teams, video platforms, and media companies that need scalable video delivery and quality-of-experience monitoring across web, mobile, and connected devices.