Mux
API-based video infrastructure and analytics for developers and media platforms.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Mux, Inc.
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- 88 Stevenson Street, San Francisco, CA 94105
- Company size
- 50–200
- Market role
- B2B SaaS Provider
- Official website
- mux.com
What Mux does
Mux operates a B2B cloud software model built around developer infrastructure. It provides programmable video services through APIs and SDKs, then monetises customer usage of storage, encoding, streaming, and delivery, while layering on analytics and workflow tools that deepen platform adoption. The value proposition is reduced engineering complexity, faster deployment of video features, and improved streaming performance visibility.
Category differentiation
Mux is a B2B video infrastructure and observability provider, not a consumer streaming service or a digital publisher. It is closer to developer video platform vendors than to adtech, martech, or consumer media apps.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mux is a private US software company that provides API-first video infrastructure for developers and media-oriented product teams. Its platform covers video ingestion, encoding, live streaming, hosting, delivery, playback components, and video performance analytics, allowing customers to build video features into applications without managing their own streaming stack. The company makes money primarily from usage-based infrastructure fees and recurring analytics subscriptions. Its direct customers are businesses rather than end users, especially software developers, engineering teams, product teams, video platforms, and media companies that need scalable video delivery and quality-of-experience monitoring across web, mobile, and connected devices.
Company news briefing
Briefing updated:
Mux has introduced the Robots Directives API designed to automate AI workflows, alongside a new 'Playing time by rendition' analytics feature. These additions expand the platform's video infrastructure capabilities and operational oversight for developers.
Business model & monetisation
Mux primarily uses consumption-based pricing for its core video infrastructure, charging for elements such as storage, encoding, delivery, and usage volume. It combines this with freemium entry points, prepaid credit packages, overage-based billing, tiered analytics plans, and custom enterprise contracts with negotiated volume discounts and longer-term commercial terms. This produces a mixed model of pay-per-use infrastructure revenue plus recurring software subscription revenue.
- Video infrastructure usage
- Consumption-based charges for storage, encoding, delivery, and streaming
- Video analytics subscriptions
- Tiered SaaS plans with free tier, overages, and enterprise pricing
- Prepaid usage credits
- Upfront credit bundles for platform consumption
- Enterprise commercial agreements
- Volume discounts and negotiated multi-year contracts
- AI workflow tooling
- Add-on software usage within the broader platform
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Tune AI workflows before you build: Introducing Mux Robots playground
Recorded impact score: 3/5
Mux announces the Mux Robots playground, allowing users to run AI workflows on their own video before building, tune parameters, compare runs side by side, and copy an agent prompt to take to production.
Mux Robots made our video editor’s life easier
Recorded impact score: 3/5
We created an Adobe Premier Pro plugin for video editors using Mux Robots. You can generate captions, translate audio and find scenes with a click of a button.
Mux introduces Directives API for automated AI workflows and Playing time by rendition analytics
Recorded impact score: 3.5/5
New blog posts announce the Mux Robots Directives API for automating AI workflows (Aug 26) and a new Playing time by rendition analytics feature (Aug 25), along with an engineering deep-dive on rendition ladder choices (Aug 24).
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Technical Customer Success Manager(Lead) | Revenue | — | |
| Senior Platform Engineer(Senior) | Engineering | — | |
| Customer Support Engineer(Mid-Level) | Revenue | San Francisco, California, United States | |
| Staff/Senior Product Manager, Video Intelligence(Senior) | Product | San Francisco, California, United States | |
| Staff Platform Engineer(Lead) | Engineering | Remote, United States |
Explore company relationships
Questions about Mux
What is Mux?
Mux is a private software company that provides API-based video infrastructure, playback tooling, live streaming, and video analytics for businesses.
Who uses Mux?
Mux is used by developers, engineering teams, product teams, broadcasters, and media or software platforms that need to build and monitor video experiences.
How does Mux make money?
Mux makes money through usage-based charges for video infrastructure, tiered analytics subscriptions, prepaid credits, and enterprise contracts.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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