Multilocal

Multilocal operates a hybrid adtech-and-service model. It builds proprietary curation and decisioning technology, uses that technology to aggregate and package supply from multiple SSPs and data sources, and sells either direct platform-enabled access or managed execution to advertisers and agencies. Value is created by simplifying fragmented programmatic supply, scoring inventory quality, matching audiences and KPIs to suitable environments, and improving campaign outcomes through continuous optimisation.

Multilocal is a UK-based adtech company focused on programmatic supply-side curation. It provides proprietary software and managed services that help advertisers, agencies, traders, brands, media owners, and data partners discover audiences, package deals, access inventory across multiple SSPs, and optimise campaigns across display, video, native, in-app, CTV, and audio environments.

The company generates revenue through a mix of managed curation services, campaign optimisation fees, and margins or take-rates embedded in curated marketplace deals. Its core value proposition is reducing fragmentation in programmatic supply, improving brand safety and campaign performance, and giving buyers a single workflow for planning, activation, and optimisation while using proprietary inventory scoring and audience intelligence.