Multilocal
Multilocal is a programmatic curation platform for multi-SSP media buying and optimisation.
Analyst Perspective
Multilocal is a UK-based adtech company focused on programmatic supply-side curation. It provides proprietary software and managed services that help advertisers, agencies, traders, brands, media owners, and data partners discover audiences, package deals, access inventory across multiple SSPs, and optimise campaigns across display, video, native, in-app, CTV, and audio environments. The company generates revenue through a mix of managed curation services, campaign optimisation fees, and margins or take-rates embedded in curated marketplace deals. Its core value proposition is reducing fragmentation in programmatic supply, improving brand safety and campaign performance, and giving buyers a single workflow for planning, activation, and optimisation while using proprietary inventory scoring and audience intelligence.
Analyst Signal Briefing
Archived (Stand: 17 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Multilocal continues to scale its European presence under founders James Leaver and Robin Bootle through its exclusive DACH region partnership with NetGrowth and the promotion of its Cureon platform. Following the integration of Start.io’s audience intelligence, the firm is further leveraging AI to enhance data hygiene and inventory discoverability. These strategic priorities, recently articulated by Chief Strategy and Growth Officer Fern Potter, underscore Multilocal’s commitment to delivering transparent, bespoke programmatic solutions across multiple ecosystems.
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Key insights about Multilocal
Category Differentiation
Multilocal is not a consumer media publisher or a standalone SSP; it is a B2B programmatic curation and marketplace technology provider with managed services. It should be distinguished from general media agencies by its proprietary curation engine and inventory decisioning layer.
Multilocal: About
Multilocal operates a hybrid adtech-and-service model. It builds proprietary curation and decisioning technology, uses that technology to aggregate and package supply from multiple SSPs and data sources, and sells either direct platform-enabled access or managed execution to advertisers and agencies. Value is created by simplifying fragmented programmatic supply, scoring inventory quality, matching audiences and KPIs to suitable environments, and improving campaign outcomes through continuous optimisation.
How Multilocal Works & Monetises
Business model analysis and core revenue streams
Multilocal primarily monetises through managed service fees for audience curation, campaign optimisation, and marketplace activation, alongside media-related markups or take-rates within curated programmatic deals. Its proprietary platform infrastructure appears to support enterprise or campaign-based commercial arrangements rather than a purely self-serve subscription model, with pricing tied to access to curated supply, data-driven decisioning, and performance improvement.
Revenue Channels
Products & Services in Categories
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Technology
Recent Signals (Multilocal)
Stagwell launches AI media curation marketplace
Stagwell is building and set to launch 'Stagwell Curate', an AI-driven media curation platform that aggregates curated CTV, online video, display and audio inventory from publishers and adtech partners into a central reservoir. The system uses AI agents (built with Claude) and data from The Trade Desk’s OpenSincera to perform a "domain health check" that evaluates ad- and supply-chain quality and web technical performance, then assembles bespoke inventory packages for clients. Stagwell says the platform aims to reduce reliance on third‑party DSP/SSP marketplace tooling, lower tech fees, increase transparency and speed for media buyers, while still using DSPs to execute bids. The effort leverages publisher relationships with Magnite and Freewheel and follows other agency and holding-company moves to bring curation upstream.
Read original sourceMultilocal and Aristotle Launch Partnership to Simplify and Strengthen Digital Political Advertising
Strategic Partnership combines trusted political data with global digital media expertise to help campaigns reach the right audiences faster across today’s most important digital channels.
Read original sourceNetGrowth Becomes Exclusive Reseller for Multilocal in DACH
Swiss adtech intermediary NetGrowth has been appointed the exclusive reseller for British firm Multilocal across Switzerland, Germany and Austria. NetGrowth will offer Multilocal’s programmatic curation solutions centered on the Cureon platform, which supplies curated inventory and data-driven targeting across multiple programmatic platforms without tying advertisers to a single ecosystem. According to the announcement, four agencies and five advertisers are already active with the solution in Switzerland; neither company disclosed revenues or campaign volumes. Multilocal, founded in 2019 by two former Microsoft executives, positions itself as a provider of curated programmatic marketplaces. NetGrowth’s Managing Director Arend Hendriks and Multilocal CEO James Leaver are quoted on the strategic fit for DACH expansion.
Read original sourceMultilocal: Frequently Asked Questions
What is Multilocal?
Multilocal is a B2B adtech company that provides programmatic curation technology, curated marketplaces, and optimisation services across multiple SSPs and channels.
Who uses Multilocal?
Its customers are advertisers, agencies, programmatic traders, brands, media owners, and data partners that buy or optimise programmatic campaigns.
How does Multilocal make money?
It earns revenue from managed curation and optimisation services, as well as margins or take-rates on curated marketplace deals, with some platform-led commercial arrangements.
Company Facts
- Founded
- 2019
- Headquarters
- 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- multilocal.media