Multilocal
Programmatic curation platform for multi-SSP media buying and optimisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Multilocal Media Ltd
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- multilocal.media
What Multilocal does
Multilocal operates a hybrid adtech-and-service model. It builds proprietary curation and decisioning technology, uses that technology to aggregate and package supply from multiple SSPs and data sources, and sells either direct platform-enabled access or managed execution to advertisers and agencies. Value is created by simplifying fragmented programmatic supply, scoring inventory quality, matching audiences and KPIs to suitable environments, and improving campaign outcomes through continuous optimisation.
Category differentiation
Multilocal is not a consumer media publisher or a standalone SSP; it is a B2B programmatic curation and marketplace technology provider with managed services. It should be distinguished from general media agencies by its proprietary curation engine and inventory decisioning layer.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Multilocal is a UK-based adtech company focused on programmatic supply-side curation. It provides proprietary software and managed services that help advertisers, agencies, traders, brands, media owners, and data partners discover audiences, package deals, access inventory across multiple SSPs, and optimise campaigns across display, video, native, in-app, CTV, and audio environments. The company generates revenue through a mix of managed curation services, campaign optimisation fees, and margins or take-rates embedded in curated marketplace deals. Its core value proposition is reducing fragmentation in programmatic supply, improving brand safety and campaign performance, and giving buyers a single workflow for planning, activation, and optimisation while using proprietary inventory scoring and audience intelligence.
Company news briefing
Briefing updated:
Multilocal continues to scale its curation capabilities and expand strategic partnerships under founders James Leaver and Robin Bootle. The firm recently partnered with Sovrn to scale private marketplace curation across the Sovrn Ad Exchange using its proprietary cureon engine, while also collaborating with Aristotle to streamline digital political advertising. These developments build upon Multilocal's ongoing commitment to transparent programmatic solutions and advanced audience intelligence.
Business model & monetisation
Multilocal primarily monetises through managed service fees for audience curation, campaign optimisation, and marketplace activation, alongside media-related markups or take-rates within curated programmatic deals. Its proprietary platform infrastructure supports enterprise or campaign-based commercial arrangements rather than a purely self-serve subscription model, with pricing tied to access to curated supply, data-driven decisioning, and performance improvement.
- Managed curation and optimisation services
- Service Fee
- Curated marketplace media margins or take-rates
- Percentage Take-Rate
- Platform access tied to enterprise or campaign usage
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Sovrn Partners with Multilocal to Scale Curation
Curation · Recorded impact score: 3/5
Sovrn, a publisher technology and data company, and Multilocal, a curation intelligence firm, announced a partnership to scale curation across the Sovrn Ad Exchange. Multilocal's proprietary engine, cureon®, will support planning, activation, and optimization of private marketplace (PMP) deals on Sovrn's exchange. The collaboration combines Sovrn's supply, data, and commerce signals with Multilocal's curation intelligence. Sovrn reaches over 500 million consumers daily and has commerce data from over 50,000 retailers. This partnership aims to create more relevant and effective opportunities for buyers by translating data and supply into curated deals. Executives from both companies emphasized the importance of curation intelligence in programmatic advertising, moving beyond deal creation to continuous optimization.
- Sovrn and Multilocal announced a partnership to scale curation across the Sovrn Ad Exchange.
- Multilocal's curation intelligence engine, cureon®, will support PMP deal planning, activation, and optimization.
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Questions about Multilocal
What is Multilocal?
Multilocal is a B2B adtech company that provides programmatic curation technology, curated marketplaces, and optimisation services across multiple SSPs and channels.
Who uses Multilocal?
Its customers are advertisers, agencies, programmatic traders, brands, media owners, and data partners that buy or optimise programmatic campaigns.
How does Multilocal make money?
It earns revenue from managed curation and optimisation services, as well as margins or take-rates on curated marketplace deals, with some platform-led commercial arrangements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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