Multilocal
Multilocal is a programmatic curation platform for multi-SSP media buying and optimisation.
Analyst Perspective
Multilocal is a UK-based adtech company focused on programmatic supply-side curation. It provides proprietary software and managed services that help advertisers, agencies, traders, brands, media owners, and data partners discover audiences, package deals, access inventory across multiple SSPs, and optimise campaigns across display, video, native, in-app, CTV, and audio environments. The company generates revenue through a mix of managed curation services, campaign optimisation fees, and margins or take-rates embedded in curated marketplace deals. Its core value proposition is reducing fragmentation in programmatic supply, improving brand safety and campaign performance, and giving buyers a single workflow for planning, activation, and optimisation while using proprietary inventory scoring and audience intelligence.
Analyst Signal Briefing
Updated: 2 Jul 2026Multilocal has formalised its leadership structure under founders James Leaver and Robin Bootle while expanding its European footprint through an exclusive DACH region partnership with NetGrowth. The programmatic curation specialist also integrated Start.io’s audience intelligence to enhance curated activation capabilities. These developments, alongside the promotion of its Cureon platform, underscore a strategic focus on scaling curated marketplaces and utilising AI to improve data hygiene and inventory discoverability within the programmatic ecosystem.
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Key insights about Multilocal
Category Differentiation
Multilocal is not a consumer media publisher or a standalone SSP; it is a B2B programmatic curation and marketplace technology provider with managed services. It should be distinguished from general media agencies by its proprietary curation engine and inventory decisioning layer.
Multilocal: About
Multilocal operates a hybrid adtech-and-service model. It builds proprietary curation and decisioning technology, uses that technology to aggregate and package supply from multiple SSPs and data sources, and sells either direct platform-enabled access or managed execution to advertisers and agencies. Value is created by simplifying fragmented programmatic supply, scoring inventory quality, matching audiences and KPIs to suitable environments, and improving campaign outcomes through continuous optimisation.
How Multilocal Works & Monetises
Business model analysis and core revenue streams
Multilocal primarily monetises through managed service fees for audience curation, campaign optimisation, and marketplace activation, alongside media-related markups or take-rates within curated programmatic deals. Its proprietary platform infrastructure appears to support enterprise or campaign-based commercial arrangements rather than a purely self-serve subscription model, with pricing tied to access to curated supply, data-driven decisioning, and performance improvement.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (Multilocal)
Multilocal + Start.io: Connecting Audience Intelligence with Curated Activation
Multilocal and Start.io are bringing together audience intelligence and curated activation to help advertisers reach high-value audiences more effectively.
Read original sourceLeadership Team Update
Multilocal has introduced a leadership team consisting of founders James Leaver (CEO) and Robin Bootle (COO), along with other key executives including Fern Potter (Chief Strategy & Growth Officer), Zach Rosen (SVP, Business Development & Partnerships), Thomas Than (CFO), and Tom Bowman (Non Executive Director).
Read original sourceNetGrowth Becomes Exclusive Reseller for Multilocal in DACH
Swiss adtech intermediary NetGrowth has been appointed the exclusive reseller for British firm Multilocal across Switzerland, Germany and Austria. NetGrowth will offer Multilocal’s programmatic curation solutions centered on the Cureon platform, which supplies curated inventory and data-driven targeting across multiple programmatic platforms without tying advertisers to a single ecosystem. According to the announcement, four agencies and five advertisers are already active with the solution in Switzerland; neither company disclosed revenues or campaign volumes. Multilocal, founded in 2019 by two former Microsoft executives, positions itself as a provider of curated programmatic marketplaces. NetGrowth’s Managing Director Arend Hendriks and Multilocal CEO James Leaver are quoted on the strategic fit for DACH expansion.
Read original sourceMultilocal: Frequently Asked Questions
What is Multilocal?
Multilocal is a B2B adtech company that provides programmatic curation technology, curated marketplaces, and optimisation services across multiple SSPs and channels.
Who uses Multilocal?
Its customers are advertisers, agencies, programmatic traders, brands, media owners, and data partners that buy or optimise programmatic campaigns.
How does Multilocal make money?
It earns revenue from managed curation and optimisation services, as well as margins or take-rates on curated marketplace deals, with some platform-led commercial arrangements.
Company Facts
- Founded
- 2019
- Headquarters
- 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- multilocal.media