MOMENTO
In-app programmatic monetisation platform for publishers and demand partners.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Momento Inc.
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- 903, 354, Gangnam-daero, Gangnam-gu, Seoul, Republic of Korea
- Market role
- AdTech Vendor
- Official website
- momento.team
What MOMENTO does
Momento operates a B2B programmatic advertising infrastructure business. On the supply side, it helps app publishers and supply-side partners monetise inventory through mediation adapters, inventory optimisation, ad filtering and traffic controls. On the demand side, it provides advertisers and DSPs access to in-app traffic and campaign delivery infrastructure. Value is created by improving fill rates, pricing, delivery stability and landing performance across a two-sided marketplace linking media buyers and inventory owners.
Category differentiation
This company is an in-app programmatic advertising platform, not a consumer memory-sharing app or a general-purpose SaaS collaboration tool. It should be distinguished from larger global SSPs and DSPs by its narrower in-app monetisation focus.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Momento Inc. is a Republic of Korea-based adtech company operating an OpenRTB-based programmatic advertising platform launched in 2021. Its platform is built primarily for in-app inventory monetisation, connecting publishers and supply-side partners with advertisers and demand-side partners through real-time bidding, mediation adapters, traffic filtering, monitoring and optimisation infrastructure. The company positions itself as both a publisher monetisation layer and a demand traffic supply platform. The business makes money by intermediating programmatic ad spend and publisher inventory, likely through take rates, revenue share, or margin on media transactions tied to delivered traffic volume and monetised impressions. Its direct customers are businesses rather than consumers: mobile app publishers, digital publishers, supply-side partners, advertisers, DSPs and performance marketers seeking in-app inventory access, yield improvement, and stable campaign delivery.
Business model & monetisation
Momento’s monetisation model is best understood as adtech transaction revenue rather than consumer payments. Based on the supplied product analysis, revenue comes from take-rate or revenue-share economics on publisher monetisation, margin on mediated traffic, and platform-linked fees tied to impressions, bid requests or delivered campaign volume. The commercial proposition is performance-led, with pricing power supported by improved fill rates, better pricing, and higher reported landing rates.
- Programmatic media transaction take rate
- Percentage Take-Rate
- Traffic arbitrage or spread on delivered demand
- Media Arbitrage
- Publisher monetisation revenue share
- Percentage Take-Rate
- Platform or integration fees
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Momento, Inc.
IAB vendor record: 1211
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1, 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about MOMENTO
What is MOMENTO?
MOMENTO is a B2B in-app programmatic advertising platform that connects publishers and demand partners through OpenRTB-based monetisation and traffic delivery infrastructure.
Who uses MOMENTO?
Its users are mobile app publishers, digital publishers, supply-side partners, advertisers, DSPs and performance marketers seeking in-app monetisation or traffic acquisition.
How does MOMENTO make money?
It appears to make money through transaction-based adtech economics such as take rates, revenue share and media margin tied to monetised inventory and delivered traffic volume.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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