MOMENTO

Momento operates a B2B programmatic advertising infrastructure business. On the supply side, it helps app publishers and supply-side partners monetise inventory through mediation adapters, inventory optimisation, ad filtering and traffic controls. On the demand side, it provides advertisers and DSPs access to in-app traffic and campaign delivery infrastructure. Value is created by improving fill rates, pricing, delivery stability and landing performance across a two-sided marketplace linking media buyers and inventory owners.

Momento Inc. is a Republic of Korea-based adtech company operating an OpenRTB-based programmatic advertising platform launched in 2021. Its platform is built primarily for in-app inventory monetisation, connecting publishers and supply-side partners with advertisers and demand-side partners through real-time bidding, mediation adapters, traffic filtering, monitoring and optimisation infrastructure. The company positions itself as both a publisher monetisation layer and a demand traffic supply platform.

The business appears to make money by intermediating programmatic ad spend and publisher inventory, likely through take rates, revenue share, or margin on media transactions tied to delivered traffic volume and monetised impressions. Its direct customers are businesses rather than consumers: mobile app publishers, digital publishers, supply-side partners, advertisers, DSPs and performance marketers seeking in-app inventory access, yield improvement, and stable campaign delivery.