Momentiv
Publisher-only CTV ad server and yield management platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2026
- Market role
- AdTech Vendor
- Official website
- momentiv.com
What Momentiv does
Momentiv sells monetisation infrastructure to connected TV and streaming publishers. The platform sits in the publisher monetisation stack and handles ad serving, auction logic, pricing, forecasting and revenue intelligence in one system. Its value creation model is operational and economic: improve publisher yield, improve inventory allocation and reduce manual optimisation work through embedded intelligence and workflow automation.
Category differentiation
Momentiv is not a consumer streaming service or a buy-side DSP. It is publisher-side CTV ad-serving and monetisation infrastructure for streaming media owners.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Momentiv is a private AdTech vendor that provides a publisher-focused CTV and streaming ad server. Its platform combines ad serving with unified auctions, dynamic floors, dynamic pricing, forecasting, yield management and revenue intelligence for connected TV publishers. The company launched in January 2026 and is built specifically for publisher revenue teams, ad operations and content organisations. The business model is B2B software for media owners, with monetisation tied directly to publisher revenue rather than impression volume. Momentiv creates value by helping streaming publishers allocate inventory, optimise ad load, forecast supply and improve monetisation decisions using customer lifetime value, churn and content profitability signals embedded in the workflow.
Business model & monetisation
Momentiv monetises through platform fees linked directly to publisher revenue. The company explicitly states that fees are tied to publisher revenue rather than impression volume. This indicates a percentage take-rate or revenue-share style commercial model rather than a pure seat licence or CPM-based infrastructure fee.
- Platform fees tied to publisher revenue
- Percentage Take-Rate
- Core ad-serving and monetisation software access
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Momentiv
What is Momentiv?
Momentiv is a publisher-focused CTV and streaming ad server that combines ad serving, unified auctions, forecasting, pricing and yield intelligence.
Who uses Momentiv?
Connected TV and streaming publishers use Momentiv, especially ad operations teams, revenue teams and content organisations.
How does Momentiv make money?
Momentiv makes money through platform fees tied directly to the revenue generated by its publisher customers.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
10 publicly documented primary sources and citations linked across the market graph.
Continue your research on Momentiv
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.