Automated Marketing Data Connectors · MarTech Vendor
MOBIO
Enterprise CDP, CRM and analytics software for banks.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MOBIO Vietnam JSC
- Entity type
- COMPANY
- Headquarters
- Vietnam
- Company size
- 50–200
- Market cluster / sector
- Automated Marketing Data Connectors
- Market role
- MarTech Vendor
- Official website
- mobio.io
What MOBIO does
MOBIO operates a B2B software model built around a unified enterprise martech suite. It creates value by centralising first-party customer data, connecting that data to marketing, sales and service workflows, and adding analytics capabilities that improve segmentation, orchestration and decision-making. The commercial logic is platform expansion: land with one data or customer engagement product, then cross-sell adjacent modules such as CRM and analytics into the same account.
Category differentiation
MOBIO is a B2B enterprise software vendor, not a consumer mobile app or telecom operator. It sells customer data, CRM and analytics systems rather than acting as an advertising agency or media owner.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MOBIO is a Vietnam-based private martech software company that sells an integrated customer data, CRM and analytics stack to enterprises, with explicit positioning in banking and financial services. Its core products are an Activation CDP for first-party data unification and campaign activation, a Smart CRM for sales and service workflows, and an Analytics Data Platform for reporting, customer modelling and decision support. The company generates revenue primarily from recurring software subscriptions, with packaging structured around usage, feature depth and enterprise requirements. Its direct buyers are enterprise marketing, sales, service, data and digital growth teams that need unified customer data, omnichannel orchestration and operational workflow management. Deployment flexibility across cloud and on-premises environments strengthens its fit for larger and more regulated organisations.
Business model & monetisation
MOBIO monetises through recurring software subscriptions for its CDP, CRM and analytics products. Pricing is structured by package tier, feature access, data scale and organisational complexity, with clear enterprise upsell paths. The suite structure also supports account expansion through cross-sell from CDP into CRM and analytics, while deployment options such as on-premises support enterprise procurement requirements.
- Platform subscriptions for CDP, CRM and analytics
- Software Subscription
Products & capabilities
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Competitors & alternatives
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Composable CDP for real-time enterprise marketing personalisation.
Integrated marketing cloud for data, analytics and automation.
CRM and growth software platform for business teams.
Enterprise customer data cloud for identity, unification and activation.
Customer data and marketing automation software for ecommerce brands.
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Recent recorded signals
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No sufficiently sourced and dated signals are available for this view.
Careers & open positions
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| Position | Department | Location | Posted |
|---|---|---|---|
| DevOps Engineer (Mid/Senior)(Mid/Senior) | Engineering & Development | Cầu giấy, Hà Nội | |
| Mobile Developer(Mid-Level) | Engineering & Development | Cầu giấy, Hà Nội | |
| Manual Tester(Mid-Level) | Engineering & Development | Cầu giấy, Hà Nội |
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Questions about MOBIO
What is MOBIO?
MOBIO is a Vietnam-based martech software company that provides an enterprise suite spanning customer data platform, CRM and analytics products.
Who uses MOBIO?
Its users are enterprise marketing, sales, service, operations and data teams, with explicit relevance for banking and financial services organisations.
How does MOBIO make money?
MOBIO makes money primarily through recurring software subscriptions for its CDP, CRM and analytics platforms, with expansion through additional modules and enterprise-scale deployments.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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