Mish Guru

Mish Guru is a private martech and B2B SaaS company that provides software for managing Stories-based social media campaigns. Its core platform centralises content collection, scheduling, moderation, analytics and performance reporting for brand marketers and agencies running campaigns on social platforms, replacing manual workflows such as spreadsheets and fragmented tools. The company also sells managed creative services tied to campaign strategy, production and execution. The business monetises through recurring software subscriptions for access to the platform and through service fees for creative and campaign support. Its customer base is made up of brand marketing teams, social media teams and agencies that need structured governance, content workflows and measurement for Stories-led campaigns. The company’s market position is defined by deep specialisation in ephemeral and Stories content workflows rather than broad all-channel social media management.