MIA | Mercato Internazionale Audiovisivo
B2B audiovisual market for deals, showcases, networking and sponsorship.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- APA SERVICE S.R.L.
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Italy
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Official website
- miamarket.it
What MIA | Mercato Internazionale Audiovisivo does
The business combines event operations, industry matchmaking, media inventory sales and digital publishing. It creates value by aggregating a concentrated audience of audiovisual decision-makers, curating projects and programmes, and selling access, visibility and sponsorship around that audience. The physical market in Rome anchors the brand, while the digital layer extends engagement, registration, editorial reach and promotional inventory beyond event dates.
Category differentiation
This is not a consumer streaming service or film studio. It is a B2B audiovisual market and event platform that facilitates industry networking, showcasing, sponsorship and dealmaking.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MIA | Mercato Internazionale Audiovisivo is a B2B audiovisual market and industry event brand operated by APA Service S.r.l. in Italy. It brings together producers, distributors, buyers, commissioners, sales agents, financiers and technology companies through screenings, pitching forums, curated showcases, networking and year-round digital content. Its role is to facilitate co-production, rights sales, financing conversations and professional visibility across film, television, digital content and emerging immersive formats.
Company news briefing
Briefing updated:
MIA (Mercato Internazionale Audiovisivo) has confirmed its 12th edition will take place in Rome from 19 to 23 October 2026. Jointly promoted by ANICA and APA, the market’s updated organisational structure now employs a Temporary Grouping of Companies (RTI) for management. This development, presented at the Cannes Film Festival, reinforces the event's status as a central international hub for the film and audiovisual ecosystem.
Business model & monetisation
Revenue comes primarily from delegate accreditation fees, exhibitor booth and table sales, sponsorship packages, advertising placements and paid participation in curated programmes such as pitching forums and showcases. Additional income likely comes from bundled visibility packages combining event presence with digital promotion and editorial exposure on MIA DIGITAL.
- Delegate accreditation fees
- Paid access to market participation
- Exhibitor booths and tables
- Event inventory sales
- Sponsorship packages
- Brand-funded event and channel visibility
- Advertising and digital promotion
- Media sales across event and digital channels
- Paid participation in curated programmes
- Programme entry or access-related fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
APA AND ANICA PRESENT THE 12th EDITION OF MIA |MERCATO INTERNAZIONALE AUDIOVISIVO
Recorded impact score: 2/5
Rome, 30 September 2026 – The press conference presenting the 12th edition of MIA | Mercato Internazionale Audiovisivo was held in Rome at Palazzo Barberini...
MIA ANNOUNCES CO-PRODUCTION MARKET OFFICIAL SELECTION
Recorded impact score: 3.5/5
Rome, 17th September 2026 – MIA | Mercato Internazionale Audiovisivo, promoted by ANICA (Italian Association of Film, Audiovisual and Digital Industries), chaired by Alessandro Usai,...
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Questions about MIA | Mercato Internazionale Audiovisivo
What is MIA | Mercato Internazionale Audiovisivo?
It is a B2B audiovisual industry market in Rome that connects producers, buyers, commissioners, financiers and sponsors through events, showcases and digital content.
Who uses MIA | Mercato Internazionale Audiovisivo?
Its users are mainly film and television producers, distributors, buyers, commissioners, sales agents, financiers, exhibitors, sponsors and related industry professionals.
How does MIA | Mercato Internazionale Audiovisivo make money?
It earns revenue from delegate accreditation, exhibitor packages, sponsorships, advertising and paid participation in curated market programmes and showcases.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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