MIA | Mercato Internazionale Audiovisivo

The business combines event operations, industry matchmaking, media inventory sales and digital publishing. It creates value by aggregating a concentrated audience of audiovisual decision-makers, curating projects and programmes, and selling access, visibility and sponsorship around that audience. The physical market in Rome anchors the brand, while the digital layer extends engagement, registration, editorial reach and promotional inventory beyond event dates.

MIA | Mercato Internazionale Audiovisivo is a B2B audiovisual market and industry event brand operated by APA Service S.r.l. in Italy. It brings together producers, distributors, buyers, commissioners, sales agents, financiers and technology companies through screenings, pitching forums, curated showcases, networking and year-round digital content. Its role is to facilitate co-production, rights sales, financing conversations and professional visibility across film, television, digital content and emerging immersive formats.