Emerald

Emerald operates a portfolio business built around owning and scaling niche B2B marketplaces. It organises industry trade shows and conferences that attract exhibitors, sponsors, buyers, and professional attendees, while also owning specialist media properties that keep those audiences engaged between physical events. The model creates value by concentrating hard-to-reach professional demand within vertical sectors, then monetising access to that audience through event participation, sponsorship, registrations, and advertising.

Emerald is a US-listed B2B events and specialist media company that operates a portfolio of trade shows, conferences, online communities, and industry publications across verticals including design, luxury, healthcare, cannabis, and home improvement. Its assets function as commercial marketplaces where exhibitors, sponsors, advertisers, and professional attendees meet, generate leads, discover products, and build industry relationships.

The company makes money primarily from exhibitor booth sales, sponsorship packages, attendee registrations, and advertising across its digital media properties. Its customers are businesses and industry professionals rather than consumers, with value created through audience aggregation in niche verticals and year-round engagement via media brands linked to flagship events.