TIFF

TIFF is a Canadian not-for-profit film and cultural organisation best known for operating the Toronto International Film Festival and related year-round film programming. Its public-facing activities include festival schedules, editorial content, ticketing access, curated screenings, memberships and film discovery through its website and venue-based programming, while its industry-facing activities include a professional marketplace and advertising or sponsorship inventory tied to the festival audience and physical footprint. The organisation generates revenue through a hybrid model rather than a single product line. It earns consumer revenue from ticket sales and memberships, B2B revenue from industry participation and exhibition packages, and sponsorship or advertising revenue from branded festival placements and integrations. Its customers therefore include filmgoers and members, as well as distributors, producers, studios, brands and other film-industry participants seeking access to audiences or deal-making opportunities.