TIFF

TIFF creates value by curating film programming, convening audiences and industry participants, and monetising both attention and access. On the consumer side, it packages screenings, festival programming and memberships into ticketed and subscription-like experiences. On the industry side, it monetises the concentration of film professionals and cultural prestige through market access, accreditation, exhibition opportunities, sponsorships and advertising inventory. As a not-for-profit, it combines earned commercial revenue with partnership support and charitable or public-sector funding.

TIFF is a Canadian not-for-profit film and cultural organisation best known for operating the Toronto International Film Festival and related year-round film programming. Its public-facing activities include festival schedules, editorial content, ticketing access, curated screenings, memberships and film discovery through its website and venue-based programming, while its industry-facing activities include a professional marketplace and advertising or sponsorship inventory tied to the festival audience and physical footprint.

The organisation generates revenue through a hybrid model rather than a single product line. It earns consumer revenue from ticket sales and memberships, B2B revenue from industry participation and exhibition packages, and sponsorship or advertising revenue from branded festival placements and integrations. Its customers therefore include filmgoers and members, as well as distributors, producers, studios, brands and other film-industry participants seeking access to audiences or deal-making opportunities.