MetaX

MetaX operates a dual-sided platform model. On the demand side, it provides programmatic access to CTV and OTT inventory for brands and agencies. On the supply side, it helps publishers and content owners distribute VOD and FAST channels and monetise those audiences. This structure allows MetaX to capture value from both media transaction flow and ongoing monetisation of streaming inventory.

MetaX is a privately held B2B advertising and streaming technology company operating from Singapore under the legal name METAX SOFTWARE PTE. LTD. Based on the available product evidence, it runs two linked offerings: MetaX Ads, a CTV/OTT programmatic advertising marketplace for brands, advertisers, agencies and publishers; and MetaX OTT, a platform for distributing and monetising VOD and FAST channels.

The company creates value by connecting advertiser demand with streaming inventory and by helping content owners distribute and monetise OTT video. Its revenue model appears to combine platform fees or media margins on programmatic ad spend with advertising revenue share tied to OTT inventory and monetised viewing across its streaming applications. The direct paying customers are businesses, especially advertisers, agencies, publishers and content owners, rather than end consumers.