MetaX
CTV and OTT ad marketplace plus streaming monetisation platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- METAX SOFTWARE PTE.LTD.
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- 10 ANSON ROAD #11-07 INTERNATIONAL PLAZA SINGAPORE (079903)
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- metaxsoft.com
What MetaX does
MetaX operates a dual-sided platform model. On the demand side, it provides programmatic access to CTV and OTT inventory for brands and agencies. On the supply side, it helps publishers and content owners distribute VOD and FAST channels and monetise those audiences. This structure allows MetaX to capture value from both media transaction flow and ongoing monetisation of streaming inventory.
Category differentiation
This company is not Meta Platforms or a social media advertising division. It appears to be an independent CTV/OTT advertising and streaming monetisation business operating under the MetaX brand.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MetaX is a privately held B2B advertising and streaming technology company operating from Singapore under the legal name METAX SOFTWARE PTE. LTD. Based on the available product evidence, it runs two linked offerings: MetaX Ads, a CTV/OTT programmatic advertising marketplace for brands, advertisers, agencies and publishers; and MetaX OTT, a platform for distributing and monetising VOD and FAST channels. The company creates value by connecting advertiser demand with streaming inventory and by helping content owners distribute and monetise OTT video. Its revenue model combines platform fees or media margins on programmatic ad spend with advertising revenue share tied to OTT inventory and monetised viewing across its streaming applications. The direct paying customers are businesses, especially advertisers, agencies, publishers and content owners, rather than end consumers.
Company news briefing
Briefing updated:
MetaX is expanding its AI chip offerings as Chinese technology firms accelerate the deployment of domestic hardware amidst ongoing uncertainty regarding U.S. export restrictions on Nvidia's H200 GPUs. Alongside local competitors like Moore Threads and Huawei, the firm is positioning its products to meet rising demand for domestic GPUs as companies such as Alibaba and Tencent increase capital expenditure on internal data centres. This development reinforces MetaX’s role in China’s broader strategic drive towards semiconductor self-sufficiency.
Business model & monetisation
MetaX monetises through programmatic advertising transaction fees, media margin on CTV/OTT spend, and revenue-sharing arrangements tied to monetised streaming inventory. Its advertising marketplace likely earns on CPM-based transactions between buyers and sellers, while the OTT platform likely earns from AVOD and FAST advertising revenue generated for content owners and publishers.
- CTV and OTT media transaction fees
- Percentage Take-Rate
- Advertising revenue share on OTT inventory
- Ad-Supported
- Platform access or software fees
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
METAX SOFTWARE PTE.LTD.
IAB vendor record: 1301
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 302 · metaxsoft.com
Products & market categories
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about MetaX
What is MetaX?
MetaX is a CTV and OTT advertising and streaming monetisation company offering a programmatic ad marketplace and an OTT distribution platform.
Who uses MetaX?
Its direct customers appear to be brands, advertisers, agencies, publishers, content owners and distributors seeking streaming reach or monetisation.
How does MetaX make money?
It likely earns from programmatic advertising transaction fees, media margins and revenue-sharing from monetised OTT and FAST inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
Continue your research on MetaX
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.