MEDIA6

Changes in Company Structure and Services

The current version of the MEDIA6 webpage reflects a shift in terminology from 'subsidiaries' to 'affiliates' and introduces a more detailed description of their vertical integration strategy, emphasizing their control over the entire process from design to maintenance. Additionally, there are changes in the services offered, including the addition of 'Shop Fittings' and 'Experiential Marketing'.

Adjug Exchange Marketplace: Connecting European Advertisers And Publishers - ExchangeWire.com

Adjug, a European ad exchange marketplace, aims to bring transparency, safety, and accountability to programmatic ad trading. Launched about 18 months ago, it connects publishers with remnant inventory to advertisers via a real-time exchange, while prohibiting broker-mediated sales. Publishers can set floor prices and campaigns are matched to suitable sites, with performance optimized using data from third parties and Adjug's network. The COO and co-founder Satish Jayakumar argues Adjug offers stronger retargeting and optimization capabilities than rivals such as Google and RightMedia. The platform integrates data from firms like Media6 and supports targeting through behavioral data, enabling campaigns to hit CPA targets. Despite a downturn in online advertising, Adjug reports growth—particularly in Germany—and plans to expand into other European markets with new hires and closer work with local agencies to boost ROI for advertisers and publishers alike.

AdExchanger.com Predictions for 2011: Marketers

AdExchanger published 2011 predictions from four brand marketers about the digital advertising ecosystem: Doug Chavez (Del Monte Foods), Onil Gunawardana (AT&T Interactive), Mark Redetzke (Bluestem Brands), and Anonymous Big Brand Marketer. Chavez foresees margin compression in 2011 as DSPs, exchanges and ad networks compete, driving consolidation and better targeting at scale, with advertisers and publishers engaging in privacy discussions and social targeting outside walled gardens (RadiumOne, Media6, 33Across). Gunawardana expects growth in locally targeted display advertising using geo-location data, and integrated buys across display, mobile and video, aided by platforms that unify reach and reporting while new service layers may simplify data buying. Redetzke predicts 2011 will be a watershed for digital addressability, fusion of offline and online data, ongoing privacy concerns but no Do Not Market legislation, and DSPs evolving into a marketer’s overall dashboard with attribution. Anonymous Big Brand Marketer foresees data-driven display ad spending chewing into TV budgets, growing mobile ads, ubiquitous QR codes, and privacy rules not drastically altering the landscape.