STRUCK
STRUCK is a independent agency for brand transformation, campaigns, experiential and digital design.
Analyst Perspective
Struck is a US-based independent brand transformation and creative agency. It provides managed services spanning brand strategy, rebranding, positioning, creative campaign development, experiential environments, web and digital experience design, and related interactive execution. Its customers are organisations undergoing strategic change, including mid-sized and large enterprises, challenger brands, and startups preparing for growth, repositioning, or fundraising. The company makes money through service engagements rather than software licensing. Revenue is generated from bespoke projects and ongoing retainers for brand transformation, integrated advertising, experiential activations, and digital design and development. The business model is built around combining strategy, creative, and execution in a single agency relationship, with upsell potential from initial brand work into campaign, digital, and experiential assignments.
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Key insights about STRUCK
Category Differentiation
Struck is a service-based branding and creative agency, not an adtech platform or software vendor. It should be distinguished from pure design studios by its broader mix of brand strategy, campaign execution, experiential, and digital services.
STRUCK: About
Struck operates as a service-led agency that helps organisations reshape brand positioning and execute that strategy across campaigns, physical experiences, and digital touchpoints. It creates value by combining consulting-style strategic diagnosis with creative development and implementation, allowing clients to buy an integrated engagement rather than separate brand, design, and production vendors.
How STRUCK Works & Monetises
Business model analysis and core revenue streams
The company monetises through managed-service fees, primarily fixed-fee project work and retainer-based agency relationships. Likely commercial structures include bespoke contracts for rebranding and experiential build-outs, scoped fees for campaign and creative production, and recurring retainers for ongoing strategic, media, digital, and optimisation support.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (STRUCK)
Matthew Manes Promoted to Executive Creative Director of STRUCK
Matthew Manes has been promoted to Executive Creative Director of STRUCK.
Read original sourcePeacock Launches; Privacy Shield Struck Down; Amazon IVS Debuts
This week’s WIR highlights NBCUniversal’s Peacock reaching full US launch, including a Peacock Premium option at $4.99/month with an ad-free add-on for $5, and Peacock’s ads-enabled model. It also covers the EU’s top court invalidating the US Privacy Shield, meaning EU data transfers to the US must rely on standard contractual clauses. Separately, Amazon launches Amazon Interactive Video Service (IVS), enabling publishers to run interactive live streams powered by Twitch technology, with features such as chat spaces, polls, Q&A, and synchronized promotional elements; initial customers include Amazon Live, Blackboard, 17Live, DeNA, and ScreenCloud. The article notes remarks from Amazon IVS GM Martin Hess on broad applicability for education, retail, sports, and more, while discussing regulatory and platform shifts shaping ad-supported streaming and data transfers.
Read original sourceSTRUCK: Frequently Asked Questions
What is Struck?
Struck is a US-based brand transformation and creative agency offering branding, advertising, experiential, and digital design services.
Who uses Struck?
Its clients are businesses and organisations, including mid-sized and large enterprises, challenger brands, and startups undergoing strategic change or growth.
How does Struck make money?
It earns revenue from project fees and retainers for brand strategy, rebranding, campaign development, experiential activations, and digital experience work.
Company Facts
- Founded
- 1995
- Headquarters
- 257 East 200 South, Suite 150, Salt Lake City, UT 84111
- Core Segment
- Agency & Consultancy
- Company Size
- 50–200
- Official Link
- struck.com