Logan
Programmatic media and location data platform for brands and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Logan S.r.l.
- Entity type
- COMPANY
- Headquarters
- Italy
- Company size
- 50–200
- Market role
- Data Provider / Broker
- Official website
- logan.ai
What Logan does
Logan operates a B2B adtech and data model. It sources and refines aggregated mobile and location signals into audience datasets, then activates those audiences through proprietary programmatic supply and deal-based media access. Value is created by linking data processing, targeting and campaign delivery into a single workflow for advertisers and agencies buying digital media across multiple channels.
Category differentiation
This company is an Italian adtech and data provider, not a consumer app, publisher or general AI company. It sells audience data and programmatic media solutions to advertisers and agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Logan S.r.l. is an Italian media and data company serving brands, advertisers and agencies. Its core business combines location-based and cookieless audience data with programmatic media activation. The company packages these capabilities through products including Logan Ads, private marketplace supply and its Super Small Data platform, enabling buyers to access curated inventory, audience targeting and analytics across channels such as connected TV, audio, gaming and in-app. Logan generates revenue from programmatic media transactions, curated deal-based inventory access, audience data services and campaign add-ons. Its customers are business buyers rather than consumers, specifically advertisers and media agencies using DSP-led programmatic workflows. The company positions its value around audience refinement, cross-channel activation, third-party-auditable formats and privacy-conscious use of aggregated mobile and location signals.
Business model & monetisation
Logan monetises through a mix of programmatic media margins, curated private marketplace deal economics, data-as-a-service and managed campaign add-ons. Logan Ads and PMP are sold through deal-based programmatic access and CPM-driven media trading. Super Small Data is monetised through audience data and targeting services, either licensed directly or bundled into campaign execution. Net Zero Ads adds service-based fees tied to sustainability and campaign impact mitigation.
- Programmatic inventory sales through Logan Ads
- Media Arbitrage
- Private marketplace supply via PMP deals
- Media Arbitrage
- Audience data and targeting services via Super Small Data
- Service Fee
- Sustainability campaign add-ons via Net Zero Ads
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Media Lgns Loganglobal SLU
IAB vendor record: 1518
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 33 · logan.ai
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Logan
What is Logan?
Logan is a B2B media and data company that provides location-based audience data, programmatic inventory access and cross-channel campaign activation.
Who uses Logan?
Brands, advertisers and media agencies use Logan to buy curated programmatic media and apply cookieless, location-derived audience targeting.
How does Logan make money?
Logan makes money through programmatic media margins, private marketplace deals, audience data services and campaign add-ons such as sustainability services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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