Logan
Logan is a programmatic media and location data platform for brands and agencies.
Analyst Perspective
Logan S.r.l. is an Italian media and data company serving brands, advertisers and agencies. Its core business combines location-based and cookieless audience data with programmatic media activation. The company packages these capabilities through products including Logan Ads, private marketplace supply and its Super Small Data platform, enabling buyers to access curated inventory, audience targeting and analytics across channels such as connected TV, audio, gaming and in-app. Logan generates revenue from programmatic media transactions, curated deal-based inventory access, audience data services and campaign add-ons. Its customers are business buyers rather than consumers, specifically advertisers and media agencies using DSP-led programmatic workflows. The company positions its value around audience refinement, cross-channel activation, third-party-auditable formats and privacy-conscious use of aggregated mobile and location signals.
Analyst Signal Briefing
Updated: 24 Jun 2026No strategic news signals detected in the last 90 days.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Logan
Category Differentiation
This company is an Italian adtech and data provider, not a consumer app, publisher or general AI company. It sells audience data and programmatic media solutions to advertisers and agencies.
Logan: About
Logan operates a B2B adtech and data model. It sources and refines aggregated mobile and location signals into audience datasets, then activates those audiences through proprietary programmatic supply and deal-based media access. Value is created by linking data processing, targeting and campaign delivery into a single workflow for advertisers and agencies buying digital media across multiple channels.
How Logan Works & Monetises
Business model analysis and core revenue streams
Logan monetises through a mix of programmatic media margins, curated private marketplace deal economics, data-as-a-service and managed campaign add-ons. Logan Ads and PMP are sold through deal-based programmatic access and CPM-driven media trading. Super Small Data is monetised through audience data and targeting services, either licensed directly or bundled into campaign execution. Net Zero Ads adds service-based fees tied to sustainability and campaign impact mitigation.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Logan: Frequently Asked Questions
What is Logan?
Logan is a B2B media and data company that provides location-based audience data, programmatic inventory access and cross-channel campaign activation.
Who uses Logan?
Brands, advertisers and media agencies use Logan to buy curated programmatic media and apply cookieless, location-derived audience targeting.
How does Logan make money?
Logan makes money through programmatic media margins, private marketplace deals, audience data services and campaign add-ons such as sustainability services.
Company Facts
- Headquarters
- Italy
- Core Segment
- Data Provider / Broker
- Company Size
- 50–200
- Official Link
- logan.ai