Matto-Group

Matto-Group AG is a Swiss advertising services and adtech company headquartered in Zug. It provides managed programmatic media buying, campaign optimisation and proprietary audience targeting built on first-party Swiss consumer data. Its product set combines a machine learning-driven optimisation platform, a Swiss audience data pool and campaign execution services for advertisers, media planners and marketing teams. It also operates Lohncheck.ch, a consumer salary benchmarking platform that functions as a data acquisition asset feeding its targeting and enrichment capabilities. The company makes money through a hybrid model of service fees for programmatic media buying and optimisation, activation of proprietary data within campaigns, and monetisation of its owned data assets. Its direct paying customers are businesses, specifically advertisers, brands, media planners and marketing teams seeking Swiss audience targeting and measurable programme buying performance. The consumer-facing Lohncheck.ch product supports this model by generating first-party data rather than serving as the core paying audience.