Paid Media Campaign Workflow Automation · AdTech Vendor · MarTech Vendor
Madgicx
AI SaaS for managing and optimising Meta advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Madgicx Ltd.
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Israel
- Company size
- 10–49
- Market cluster / sector
- Paid Media Campaign Workflow Automation
- Market role
- AdTech Vendor · MarTech Vendor
- Official website
- madgicx.com
What Madgicx does
Madgicx operates a B2B SaaS model built around advertising workflow software. It creates value by centralising paid social campaign execution, analytics, creative production and tracking into one platform, helping advertisers and agencies reduce manual work and improve media efficiency. The platform sits on top of major ad ecosystems rather than owning inventory, so its value comes from software utility, automation and decision support rather than media resale.
Category differentiation
Madgicx is not a media agency, DSP or ad network. It is a software platform used by advertisers and agencies to manage and optimise campaigns running mainly inside other ad ecosystems, especially Meta.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Madgicx is a private B2B advertising software company that sells a SaaS platform for managing, analysing and optimising paid social advertising, with a particularly strong focus on Meta campaigns. Its product suite combines campaign management, AI-assisted bidding and recommendations, creative generation, reporting, creative intelligence, and server-side tracking. The company is aimed at performance marketers, e-commerce brands, media buyers and agencies that want to reduce manual ad operations and improve return on ad spend. The business makes money primarily through subscription fees, typically tiered by monthly ad spend and supplemented by paid add-on modules such as tracking, reporting and creative tools. Rather than acting as an agency or buying media on its own balance sheet, Madgicx operates as a software layer on top of platforms such as Meta, with additional integrations across Google Ads, TikTok and Shopify.
Company news briefing
Briefing updated:
Madgicx is currently prioritising the expansion of its automation capabilities within the eCommerce and app marketing sectors. Recent updates highlight a focus on AI-driven bidding and Facebook Ads automation, specifically designed to mitigate iOS tracking limitations and optimise return on ad spend. Additionally, the company is promoting integrated tech stacks that combine attribution, creative analysis, and reporting to facilitate customer acquisition and paid traffic scaling for digital agencies and retail brands.
Business model & monetisation
The company monetises through recurring SaaS subscriptions, with pricing scaled by advertiser monthly ad spend for core platform access. It supplements this with paid add-on modules for tracking, reporting and creative workflows, plus lower-cost entry plans for specific tools such as reporting, creative generation and ad library functions. Free trials and entry pricing support self-serve adoption, while the value proposition is framed as reducing or replacing manual agency-style labour.
- Core platform subscriptions
- Tiered SaaS pricing based on monthly ad spend
- Tracking add-ons
- Recurring subscription add-on
- Creative generation and ad library tools
- Module subscriptions
- Reporting products
- Low-cost subscription plans and promotions
Products & capabilities
No products with linked sources are available in this view.
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Feed management and PPC automation software for e-commerce teams.
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Recent recorded signals
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No sufficiently sourced and dated signals are available for this view.
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Questions about Madgicx
What is Madgicx?
Madgicx is a B2B advertising SaaS platform for managing, analysing and optimising paid social campaigns, especially on Meta.
Who uses Madgicx?
Performance marketers, e-commerce brands, in-house paid media teams and agencies use it to run and improve ad campaigns.
How does Madgicx make money?
It earns recurring subscription revenue from its core platform and paid add-on modules such as tracking, reporting and creative tools.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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