Notch

Notch is a B2B AdTech software company that automates paid social creative production and campaign execution for e-commerce brands and agencies. Its platform generates ad concepts and finished creatives, analyses account and competitor performance, runs testing workflows, and launches approved ads directly into Meta through the official Ads API. The product is sold as cloud software and is centred on replacing manual work typically handled by in-house growth marketers, creative teams, and performance agencies. The company makes money through subscription access and usage-based consumption tied to creative generation and agent activity. Its direct customers are businesses running Meta advertising, especially e-commerce operators, D2C brands, founders, performance teams, and agencies. The core strategic asset is a proprietary memory layer that stores brand rules and historical performance data so the system improves outputs over time while keeping creative aligned to brand guidelines.