Marpipe

The company operates a B2B SaaS model focused on creative automation and testing for catalogue-based digital advertising. It ingests advertisers’ product feeds, applies template-driven creative treatments to generate image and video assets, and orchestrates multivariate experiments across social and other ad platforms. Value is created by enabling advertisers to systematically test many creative and product variants, identify winning combinations at SKU level, and deploy performance-optimised catalogue ads with less manual design and trafficking effort. Revenue is generated from recurring subscription plans that scale with catalogue size (SKU count), creative/output volume and feature depth, supplemented by enterprise services such as onboarding and strategic support.

Marpipe, Inc. is a United States-based software company providing a creative automation and testing platform for catalogue and product feed-based digital advertising. Its tools ingest product feeds, generate image and video creatives using templates, and run structured multivariate experiments to optimise performance at SKU and creative-element level across major ad platforms. The platform targets brands and agencies running catalogue and dynamic product ads, particularly performance-focused e‑commerce advertisers.

The company generates revenue through subscription fees for its SaaS platform, with tiered plans from self‑serve startup/SMB levels to enterprise packages. Pricing is based primarily on SKU caps, number of designs/output feeds and access to advanced features such as enriched catalogues and product-level video, with optional add‑ons and managed services for larger customers. Its customers are marketing, growth and performance teams at DTC and other e‑commerce brands, as well as agencies managing catalogue campaigns on their behalf.