Bonzai

Bonzai operates a B2B software-led adtech model centred on creative orchestration. It provides a self-serve platform for building, personalising, deploying, and managing advertising creatives, then extends that value through proprietary high-impact and commerce-oriented ad formats. The company creates value by combining workflow management, dynamic creative optimisation, and multi-format deployment so that marketers, agencies, and publishers can launch campaigns faster and manage creative complexity in one system.

Bonzai is a Singapore-based B2B advertising technology company focused on creative automation, dynamic creative optimisation, and cross-channel ad production. Its main product is a self-serve platform used to build, personalise, manage, and optimise advertising creatives at scale across web, mobile, in-app, and social environments. The company also offers a portfolio of proprietary ad formats and workflow tools that support campaign execution for advertisers, agencies, publishers, and creative teams.

Bonzai makes money primarily from software access to its creative automation platform, with additional revenue likely tied to campaign deployment, premium formats, and enterprise creative operations. The business creates value by reducing manual production work, speeding campaign launch, enabling data-driven personalisation, and providing a central workflow layer for creative teams and media stakeholders.