Bonzai

The business model centres on a cloud-based creative automation platform used to build and traffic high-impact digital ad formats. Value creation comes from enabling publishers, agencies and advertisers to standardise and scale creative production, improve viewability and engagement, and increase revenue from mobile web and in‑app inventory. The platform supports IAB formats and a range of proprietary high-impact units (video, scroll-based, parallax, catalogue-style), integrated with publisher ad stacks and programmatic pipes.

Revenue is primarily generated through software access to the self‑serve studio and commercial use of premium ad formats, sold via direct contracts with publishers and large advertisers. The company does not appear to buy or resell media; instead, it supplies the creative technology layer that plugs into existing ad serving and programmatic infrastructure.

Bonzai Digital is an India-based advertising technology company focused on creative automation for digital display and mobile in‑app advertising. It provides a cloud-hosted self‑serve studio for marketers, designers and publishers to build, serve and measure high‑impact ad formats (e.g. video, scroll-activated, parallax and catalogue-style units) compliant with IAB standards and publisher requirements.

The company generates revenue by licensing its creative automation platform and premium ad formats to publishers, agencies and advertisers, typically on an enterprise, sales-led basis. Customers use the platform to improve ad viewability, engagement and monetisation of their digital inventory, without Bonzai operating as a media-buying DSP or SSP.